3 best things about the job:
- Integration: Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process. MediaCom is all about integration, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
- Comprehensive training system: You will receive direct coaching from agency’s senior members and training across all communication disciplines.
- Part of an overall marketing team: You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.
Responsibilities of the role:
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Campaign creation, reporting and optimization.
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Proposing and implementing new ideas and product offerings.
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Client liaison and relationship development.
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Keeping a close ear to the ground on new opportunities to take to client.
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Helping advise the wider team on planning optimization.
Tasks & Measurement
In three months:
- Developed a good understanding of advertising as part of a campaign.
- Formed an understanding of the client’s marketing strategy across China.
- Understood how MediaCom’s internal processes are run in line with our media partners within GroupM.
- Measurement:
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Independently run data to support basic routine reports (e.g. i-research, ad-power, CMMS, Infosys, minder and etc. internal tools) and assure the 100% accuracy and punctuality.
In six months:
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Understood MediaCom’s value proposition “The Content and Connection Agency” to the importance of the media planning approach.
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Learned the basics of communications planning.
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Independently respond to all day-to-day queries from client.
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Measurement:
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Fully understand client’s needs, support supervisor on material delivery and assure 100% accuracy of the work.
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Ensure post buy 100% accuracy and delivery to client on time.
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Fully understand the data story, and can complete the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc.).
In 12 months:
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Taken control of the day to day management of the communication activities.
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Assisted line Manager in annual review/planning proposal for the client assigned.
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Kept track on the latest industry innovation and product development trends.
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Measurement:
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Support supervisor on spot plan follow up and ensure the delivery on time.
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Support supervisor on invoice follow up and ensure accuracy 100% and delivery on time.
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Independently input findings and conclusions in the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).
What you will need:
- Solid related experience working in media planning area within an agency.
- Internship experience with established international brands preferred.
- Good understanding of all media channels.
- High level of understanding consumer researches, i.e. iResearch, Baidu data, CNRS, etc., and in reporting software, i.e. Miaozhen, AdMaster, etc..
- Excellent communication skills and experience working across large media budgets.
- Business proficiency in English and Chinese
EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
