Overview of the Job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Performance Manager, Programmatic to join us.
You will work closely with all other teams within the GroupM family to drive programmatic planning, execution, analysis and insights etc. We are looking for someone with a positive attitude, enthusiastic and is flexible in embracing changes and new challenges.
Reporting of the role
This role reports to the Senior Manager
3 best things about the job:
- Working in one of the most digitally-advanced and forward-thinking media agencies in the region
- Regular on-the-job training that will be provided to ensure success in your role.
- An opportunity to work with and learn from highly-experienced, action-orientated media practitioners.
Responsibilities of the role:
- Handling platforms like Display & Video 360(ex-DBM), Campaign Manager(Ex-DCM), Trade desk, App nexus, Google Analytics etc.
- Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
- Expertise in managing performance driven clients to drive ecommerce sales.
- Manage your workflow and responses to ensure agreed deadlines are met, we are obliging with our service level agreements and executing tasks with 100% accuracy.
- Review the campaign brief and generate programmatic media plan to deliver client objectives
- Undertake the campaign set up process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
- Monitoring the success of Campaigns through Google analytics, DSP UIs, Automation Dashboards
- Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
- Analyze ongoing results to identify campaign trends and key insights, and provide thoughtful recommendations to ensure we meet and exceed client goals.
- Demonstrate strong knowledge of the programmatic/performance campaign eco-system
- Demonstration of strong fundamentals of Brand Safety, Viewability and Adfarud.
- Execution of various type of programmatic deal types.
- Work closely with the line manager to manage markets, supporting across day-to-day campaign management responsibilities.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.
Measures of success –
In three months:
- A strong understanding of the client’s brands and products
- A keen understanding on the various platforms and systems which power digital media
- Gained certification on major programmatic platforms
- Develop relationships and earn trust with your own team and client teams / local market operation teams
In six months:
- Become a trusted advisor and partner to your client/market team
- Be able to provide optimization suggestions and work with programmatic director to improve campaign performance
- Oversee effective and accurate optimizations and delivery of campaigns
In 12 months:
- Developed your knowledge of other online products and strategies.
- Develop and identify gaps/processes/tools to improve campaign performance and efficiency
- Become a trusted advisor to your client teams
What your day job looks like:
- Ensures accurate planning and implementation of all campaigns in DSP platforms. It is the responsibility of the trading team to proactively request and implement all necessary trafficking and campaign tracking requirements for every campaign to perform as effectively as possible, and to ensure that we have the tools in place to provide accurate and detailed campaign reporting and feedback as appropriate.
- Responsible for proactively analyzing delivery data across the channels to identify optimisation opportunities to deliver client objectives.
- The focus of the team is to first identify optimisation levers (audience, supply source, temporal, frequency, target, geo, creative copy etc.), understand what the consequence of those optimisation levers are, and having expertise in pulling those levers.
- Regular WIP meetings and share the campaign performance
- Providing regular campaign reports to client teams along with insights to influence planning & buying decisions
- Responding to ad-hoc campaign feedback requests
Minimum qualifications:
- 3-4 years professional experience with digital media preferably within a media agency/publisher trading desk
- Hands on experience and knowledge in programmatic optimisation
- Experience in campaign implementation, optimization and reporting
- Understanding of Adserver, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, adfraud.
- Competent in all Microsoft office software
- Be organized and have a high attention to detail
- Demonstrate problem-solving skills, financial and numerical astuteness
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
