Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
数字媒体广告效果优化专员
**岗位职责：
- 负责阿里，京东，拼多多，抖音，小红书，微信等多数字平台的广告投放效果分析和优化，提升广告效果。
- 跟踪和分析广告数据，提出改进方案，确保广告投放策略的有效性。
- 与团队协作，优化广告流程，提高工作效率。
- 协助制定和执行电商广告策略，包括市场调研、竞品分析、投放人群等。
**任职要求：
- 大专及以上学历，市场营销、广告等相关专业优先。
- 具备跨部门、跨地域沟通能力，需要细心、责任心和团队协作精神。
**加分项：
- 主流电商平台、社交媒体的忠实拥护者，新品牌用户体验官。
- 掌握数据分析工具和方法，具备良好的数据处理能力优先。
More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About GroupM China
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
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