What we’re looking for:
As a key role on the show management team, the Marketing Manager will work with the Group Event Director and Marketing Lead to develop and manage event marketing plans through digital and traditional channels. The right candidate will have high organizational skills, an eye for detail, be willing to create new strategies, strong communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets Engineering customers.
Role Accountability and Duties:
- Collaborate with the Group Event Director and Marketing Lead on determining the marketing strategy for IME’s show brands and ensure alignment with portfolio and event goals
- Create, manage, develop, and produce attendee and exhibitor promotional campaigns
- Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs
- Responsibility for tactical execution of marketing campaigns
- Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging
- Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference
- Oversee the development and production of digital and printed collateral for in-person and virtual events
- Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
- Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
- Ownership of website content and ensuring accuracy and timeliness of information
- Manage marketing costs and budgets
- Post-show analysis of marketing campaigns including the coordination of post-show surveys
- Ability to travel 15% of the time and work across time zones
What you bring to the team:
- Minimum of 3 years of marketing experience in a trade show or events environment
- A solid understanding of SEO, PPC and social media
- Influencer marketing experience is desirable
- High level of creativity and ability to think outside the box to develop innovative marketing strategies.
- Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
- Ability to thrive in a fast-paced, deadline-driven environment and work effectively both independently and as part of a team.
- Ability to develop and manage budgets and multiple project timelines
- Excellent written and verbal communication skills. Copy writing and editing experience a must
- Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike
- Analytics Experience (Google Analytics or Adobe Analytics preferred)
- Proficiency in Microsoft Office
- Knowledge of Adobe Creative Suite and HTML is a plus
- The pay range for this position is $65,000 - $75,000 depending on experience
- This posting will automatically expire 3/28/2024
Why work at Informa
Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:
- Learning and development plan to assist with your career development
- 15 days PTO plus 4 days for volunteering and a day off for your birthday!
- Competitive Benefits
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
See how Informa handles your personal data when you apply for a job here.
