Event Marketing Lead

The Events Marketing Lead will execute everything from large, tentpole tradeshows to small executive experience programs. In this role you will have the opportunity to play a key part in building a center of excellence for a hyper growth startup. This is a highly operational role that requires you to be thorough,  great organizational and people skills – while also bringing creativity and strategy to the role. You will not only need to effectively manage the execution of identified deliverables for each event but also manage overall team processes that help propel Spring Health events forward. 

What you’ll be doing:

• Strategizing and Executing Diverse Event Campaigns. Develop and implement comprehensive strategies for a wide range of events, from high-impact tradeshows to exclusive executive programs, ensuring alignment with business goals and brand messaging.
• Driving Innovation and Best Practices. Lead the charge in introducing fresh ideas and industry best practices, setting clear, measurable objectives to ensure the successful delivery of all event-related initiatives in a dynamic, fast-paced environment.
• End-to-End Event Management. Oversee all aspects of third-party event participation, including sponsorship negotiations, logistics, staffing, and creative development, ensuring flawless execution and maximum ROI.
• Strategic Collaboration and Process Optimization. Work in close partnership with the Sr. Marketing Manager of Events to design and refine frameworks and processes that enhance our overall event management efficiency and effectiveness.
• Creative Leadership in Event Production. Play a key role in the creative planning and execution of Spring Health-owned events, bringing energy, innovation, and a strategic vision to each project to create memorable experiences.
• Operational Excellence in Event Support. Manage essential event support functions, including the development of event roadmaps, maintenance of request portals, and oversight of swag stores, to ensure seamless event execution.
• Budget Management and Performance Analysis. Proactively monitor event budgets, assess impact, analyze performance data, and refine strategies to continuously improve the effectiveness and efficiency of our event marketing efforts.
• Vendor and Speaker Relations Management. Build and maintain strong relationships with vendors, and act as a key point of contact for event speakers, ensuring their needs are met with professionalism, efficiency, and a focus on delivering exceptional experiences.

What success looks like in this role: 

• Driving Growth Across Key Metrics. Lead initiatives to achieve growth targets across Marketing Accepted Leads (MALs), Marketing Qualified Leads (MQLs), Sales Qualified Opportunities (SQOs), pipeline, and cross-channel opportunities, ensuring success across all audience segments.
• Cultivating a Consultant Advocate Community. Build and nurture a strong consultant community that deeply understands, advocates for, and actively supports Spring Health’s mission, amplifying our reach and impact.
• Strategic Audience Development and Lead Nurturing. Develop and execute a comprehensive audience development strategy aimed at expanding our database, effectively nurturing leads, and accelerating the deal-making process.
• Creating a Scalable Lead Generation Engine. Design and implement a dynamic, scalable lead generation experimentation engine that adapts to the evolving needs of our growth marketing efforts, driving continuous improvement and innovation.
• Fostering Cross-Functional Collaboration. Establish and maintain strong relationships with Sales, Customer Success, and Product teams, ensuring alignment, seamless communication, and collaboration to operate as a unified team toward common goals.

What we expect from you:

• Proven Event Management Expertise. 5+ years of experience in event management, with a track record of successfully driving impactful event marketing initiatives that align with organizational goals.
• Outstanding Stakeholder Management. Exceptional ability to build trust, foster relationships, and collaborate effectively with both internal teams and external partners, ensuring seamless event execution and alignment.
• Agility in a Fast-Paced Environment. Demonstrated ability to excel under pressure, managing multiple events simultaneously with a high degree of finesse, adaptability, and attention to detail.
• Mastery of Marketing Tools and Tactics. Proficient in leveraging marketing strategies and digital tools, including HubSpot, Salesforce, and other platforms, to maximize the impact and reach of events.
• Passion for Exceptional Customer Experience. A strong commitment to delivering outstanding customer experiences, paired with an experimental mindset that drives innovation and excellence in event programs.
• Data-Driven and Results-Oriented. A focus on results, driven by data and analytics, with a continuous pursuit of optimization and improvement throughout the entire event lifecycle.
• Flexibility and Willingness to Adapt. Open to travel and adaptable to working flexible hours, demonstrating a commitment to accommodating the dynamic nature of our event schedule.
• Superior Communication and Interpersonal Skills. Excellent communication skills, both written and verbal, combined with a professional and approachable demeanor that makes you a valued collaborator and a strong representative of Spring Health.
• Industry Expertise (Bonus). Subject matter expertise or a solid understanding of the HR/Benefits market is a plus, enhancing your ability to create events that resonate with our target audience.

The target base salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

Hypergrowth meets impact

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Benefits provided by Spring Health:

Your Total Health:

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge. 

You And Your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done.
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
• Up to $1,000 Professional Development Reimbursement per calendar year.
• $200 per year donation matching to support your favorite causes

Our privacy policy: https://springhealth.com/privacy-policy/

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.