Informa Connect is looking for an energetic, creative and performance-orientated Event Marketing Coordinator to drive audience, retention and growth for our Foodservice portfolio of brands. If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.
The Marketing Coordinator, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for developing and deploying multi-channel audience marketing campaigns to increase awareness, engagement and growth for the brand’s event portfolios.
The ideal candidate will be organized and data-driven, with a strong track record of using content marketing techniques and analytics to drive audience and engagement. This position reports into the portfolio’s Head of Event Marketing and requires extensive collaboration with marketing, design, sales and brand leads.
Primary responsibilities:
- General administrative event marketing support of the Foodservice portfolio
- Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads
- Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).
- Event Marketing Execution & Campaign Management:
- Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
- Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).
- Create, update and manage brand websites, event pages and various product pitches, decks, etc.
- Optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI
- Analyze and report on campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and future strategies
- Collaborate with the social media manager on community engagement, including monitoring of LinkedIn group and responding to comments across platforms
- Minimum of 2 years’ experience in marketing, ideally within a B2B media and events landscape
- A "can-do" attitude, with a desire to extend existing skills and be a problem solver
- Demonstrable experience in marketing campaign execution and meeting deadlines
- Exemplary organizational and prioritization skills - Project oriented with an attention to detail
- Excellent collaboration and communication skills; written, verbal, presentation - with copywriting experience
- Proficient in Microsoft Office Suite, especially Excel
- Experience with Eloqua preferred
- Travel ~ 10% per year
- The pay range for this position is $50,000 - $55,000 depending on experience
This posting will expire on 9/23
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Learning and development plan to assist with your career development
- Unlimited PTO
- Competitive Benefits
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
- As an international company, the chance to collaborate with teams around the world
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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