Event & Digital Marketing Manager (7 Months Contract Position)
(Pittsburgh, PA - United States)
Created in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.
COMPANY OVERVIEW
At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.
We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.
Learn more at www.ivalua.com. Follow us on LinkedIn and Twitter.
THE OPPORTUNITY
CONTEXT:
Our Marketing team is dedicated to building strategy and plans to increase brand awareness.
With over forty eight team members, the Marketing team needs to keep growing to satisfy demanding customers.
ROLE:
Here at Ivalua, we are currently looking for an Event and Digital Marketing Manager
Reporting to the Senior Event Marketing Manager, you will be involved in supporting our events and digital marketing programs.
You will be responsible for assisting with the planning of our participation at third party events and our own hosted event, Ivalua NOW, to drive the sales pipeline for the Americas region.
WHAT YOU WILL DO WITH US
- Lead and manage the Ivalua NOW Marketing & Promotion Campaign for the Americas Region, including email marketing, social media promotion, paid advertising, influencer marketing, and management of the Ivalua NOW website.
- Take ownership of select marketing responsibilities for third-party events, including sponsorship promotion through email and social media channels.
- Collaborate closely with Campaign & Field Marketing Managers and Product Marketing Team to identify the most effective assets for each event, ensuring consistent messaging and branding.
- Develop and implement strategies to maximize event ROI through digital marketing, including pre-event promotions, engaging content during the event, and post-event follow-ups
- Coordinate with the design team to create visually appealing event collateral, including landing pages, banners, email templates, and social media graphics.
- Collaborate with the content and product marketing team to develop and optimize event-specific content, such as blog posts, whitepapers, and case studies, to drive attendee engagement and generate leads.
- Collaborate with the CFM’s and sales teams to identify target accounts and create personalized event marketing campaigns to attract and engage potential customers.
- Maintain and update the corporate website event calendar, ensuring accuracy and relevance of event information.
- Manage the monthly internal event newsletter, ensuring timely and engaging content is delivered to the target audience.
- Manage post-event communication, including follow-up emails, surveys, and feedback collection.
YOUR PROFILE
If you have the below experience and strengths this role could be for you:
Skills and Experience:
- Bachelor’s Degree in Marketing, Advertising, Communications or another business related field
- Minimum 3-5 years experience in digital marketing (other related marketing roles a plus)
- Experience in virtual event platforms a plus (Bizzabo, BigMarker, Cvent, Vfairs, Webex)
- Hands-on experience in marketing automation tool, Hubspot (Eloqua/Marketo, and DemandBase a plus)
Soft Skills :
- Strong written & verbal communication skills
- Demonstrates great attention to details (data management, naming conventions, project documentation)
- Execution-oriented with strong project management and organizational skills and the ability to juggle competing priorities
- Ability to build strong internal relationships and work collaboratively
- Adaptability: Successfully navigating in a fast-paced and dynamic work environment. Quickly adjust to changes in project scope, timelines, and priorities. Maintain a positive attitude and encourage flexibility within the team
- Up to 10% US-based travel may be required
WHAT HAPPENS NEXT
If your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals – apply today!
Our Talent team will guide you through every step of the interview process - from preparation to completion. They're here to support you!
Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role.
Interviews will be conducted virtually via video or on-site with face-to-face meetings.
LIFE AT IVALUA
- Hybrid working model (3 days in the office per week),
- We're a team dedicated to pushing the boundaries of product innovation and technology,
- Sustainable Growth, Privately Held,
- A stable and cash-flow positive Company since 10 years,
- Snacks and weekly lunches in the office,
- Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity,
- Unlock and unleash your full professional potential with our exceptional training and career development program,
- Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued,
- Regular social events, competitive outings, team running events, and musical activities,
- Comparably recognized Ivalua for the following (https://www.comparably.com/companies/ivalua) :
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United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans.
Experience life at Ivalua - check out our captivating video! Gain insight into our unique company culture and get a glimpse of what it's like to work with us.
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