Overview of job
Essencemediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Planner to join us. In this role, you will manage a set of clients and propose digital strategies across the full digital mix including Display, Mobile, Social & SEM to drive great results for our local & regional clients. As part of career growth, there will be opportunities to work on integrated campaigns as well.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Associate Business Director.
3 best things about the job:
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You will work on various accounts which will challenge your critical thinking & creative ideations.
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Having fun whilst learning on the job from best people in the industry.
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Dare to be different to stand out from the crowd & strive to succeed.
In this role, your goals will be:
In three months:
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You should be familiar with our proprietary tools & standard industry tools and team/account process.
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You should be able to come up with media recommendations, in consultation with the Business Director / Planning Director and handle day-to-day client queries on the media recommendations.
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You should understand and be able to handle the internal processes in GroupM & Essencemediacom in terms of planning, invoicing, and activations etc…
In six months:
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You should have master client reporting and tracking of booked media.
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You would have confidently presented media recommendations to clients face-to-face.
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You should have met all the clients that you work with, gained a fair knowledge of your clients’ businesses, and understand how they work.
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You should have built a comfortable rapport with your team members and your clients.
In 12 months:
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You should have gained full knowledge/overview on your clients’ businesses, and know what works in order to achieve the clients’ business objectives.
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You should be able to handle clients’ day-to-day activities and be able to propose ideas and challenge the briefs/requests.
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You should have participated in new business pitches.
What your day job looks like at Essencemediacom:
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Day-to-day client servicing and relationship management.
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Work with various teams internally to support the client’s requests and manage campaign executions.
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Coordinate with local Essencemediacom offices on campaign planning with APAC markets.
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Offline campaign planning, including Print, OOH, to support entire campaign recommendation.
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Digital & social display campaign planning, implementation, and optimisation, along with integration with the wider comms.
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Deployment of best-in-market targeting & tracking tools.
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Extract, report & analyse clients’ digital campaign performance.
Minimum qualifications:
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Graduate degree relating to business/marketing/communication.
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2-3 years’ experience in media planning/digital media, preferably in a media agency.
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Excellent in spoken and written English & Chinese. (both Cantonese & Mandarin)
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Experience and knowledge on SEM are a plus.
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Experience with adserving tools such as Sizmek & Double Click.
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Rigorous & comfortable with numbers.
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Sensitive to numbers and great knowledge of Excel & PowerPoint.
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Comfortable with meeting clients & great presentation skills.
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A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital.
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You are a team player with good interpersonal skills, and you thrive in an energetic and fast paced environment.
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Candidates with less experience will consider as Planner.
More About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
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