About us
Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.
Three best things about the job:
- Working on one of the most prestigious accounts, you will have great exposure to integrated campaigns across all channels.
- You will also work alongside a diverse and talented team in a collaborative team environment.
- Attain a strong understanding of cross channel media strategy by working on the fastest growing and diversified category.
In this role, your goals will be:
In three months:
- Get to know our client and immerse yourself in their business.
- Ensure delivery of work to a high standard and in a timely manner.
- Get to know your team members, assess to lead & coach your direct reporting team.
In six months:
- Have developed a good understanding of the clients' category.
- Be leading client WIPs and managing key relationships.
In 12 months:
- Be well-respected by your client for your knowledge and service.
- Have built a deep and influential relationship with day-to-day media contacts.
- Have contributed to the EssenceMediacom culture through participation and behavior that aligns to the EssenceMediacom values.
- Have cemented your role within the team and contributed to the team delivery and success of a variety of client campaigns.
What your day looks like at EssenceMediacom:
- Deliver and execute best in class media plans, on time and with the know-how to manage your way through any bumps in the road.
- Understand all media channels (in particular the ever-changing TV/Screens landscape). with the ability to identify the strengths and weaknesses of each channel and the impact these have in delivering on the client objectives.
- Stay abreast of market trends and movements with regards to supply, innovation, and technology, have a point of view and bring these to your planning solutions.
- Negotiations with media not just pushing down on price but collaborating to drive innovation and add tangible value to clients.
- Identify and clearly articulate what's working and why linking media performance to business goals.
What you'll bring:
- Ability to strategize for your clients on the communication channel planning front.
- Knowledge of media channels.
- Knowledge of media industry planning tools.
- High levels of energy and a desire to deliver great work.
- A willingness to learn and desire to challenge yourself.
- Best in class attention to detail and accuracy across all aspects planning and implementation.
- A collaborative approach.
- Passion for the media industry and specifically the importance of investment in the process.
- Excellent client, team, and media relationships.
- A track record of a successfully crafted & implemented end to end campaigns.
Minimum qualifications:
- 3-5 years’ experience in media planning, MENA media landscape, digital and offline media knowledge and excel skills.
- Undergraduate qualification in advertising, marketing, communication, or similar field preferred but not essential.
