Reporting of the role
This role reports to (Line Manager’s position).
3 best things about the job:
- You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.
- Puts you on the cutting edge of digital advertising and digital measurement.
- Enjoy a fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region
Measures of success –
In three months:
- Become well-versed with the client's portfolios and value proposition, confidently articulating them.
- Start building relationships with key decision-makers within the current pipeline.
- Familiarize yourself with all functions in GroupM and establish a well-organized daily routine.
In six months:
- Earn recognition from key clients by demonstrating digital leadership in strategic planning and implementation, among other areas.
In 12 months:
- Develop a mature pipeline with opportunities at each stage of development.
- Generate additional client demands and secure further revenue.
- Enhance your team's capabilities.
Responsibilities of the role:
- Develop and build relationships with clients, being a trusted advisor on account requirements.
- Set viable objectives and KPIs and recommend/develop measurement methodologies for all briefs.
- Deploy best-in-class digital implementation across the client portfolio.
- Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
- Handle campaign strategy & planning and integrate it with the wider communications.
- Assist in training & upskilling of client account teams.
- Manage, extract, and interpret clients' digital performance data.
- Deliver beyond-the-banner high-value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
- Share best practices with the wider Interaction community.
- Conduct regular appraisals with designated team members.
What you will need:
- 6-7 years of digital experience (agency background preferred).
- An independent, self-driven individual with a highly responsible nature.
- Ability to work in a matrix organization, managing complexity and challenges.
- Proven track record in executing and developing digital strategies for clients.
- Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy.
- Chinese competency is a must (either Mandarin speaking or reading/writing Chinese if not spoken).
- Understanding of China's digital space is a major plus.
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About GroupM China
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
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