Job title – Group Head – Investment
Overview of job
EssenceMediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Group Head - Investment to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. The resource will be responsible for a range of work on prestigious brands across categories. including deal evaluations, dealing with the channels, integrations, interacting with the client on key questions & also managing internal SU’s. There is a lot of learning expected with an opportunity to work with a team having varied experience.
Some of the key responsibilities include:
Negotiate rates, discounts, and added value opportunities to maximize ROI for clients
Monitor media marketplace trends and adjust buying strategies accordingly to capitalize on opportunities or mitigate
Monitor campaign performance (e.g., reach, frequency, engagement, conversions) in real-time and maintaining post-campaign analysis reports to evaluate performance against KPIs.
Ensuring all Buying processes are followed
Provide regular reports and insights to clients/ Global team on campaign performance, optimizations, and ROI
Build strong partner relationship with External & Internal Partners.
Evaluate and suggest advertising opportunities / Solutions that align with client needs
Share industry best practices, insights, and learnings with colleagues to foster knowledge sharing and professional
Participate in training programs and workshops to stay updated on industry advancements and enhance skills.
Reporting of the role
This role reports to the Director - Investment
3 best things about the job:
- Opportunity to grow both personally and professionally.
- Managing teams and clients
- The opportunity to work on the best of accounts of EssenceMediacom. Would be in a different pedestal if successful on these accounts.
Measures of success –
- Complete knowledge of your clients’ benchmarks
- Completely hands on with negotiation strategy, deliver internal targets, client KPIs etc.
- Ability to run the show all by yourself with guidance / direction from leadership team
- Enhanced internal and external relationships and score well in delighting clients
Minimum Qualifications:
- Grad/PG degree majoring in marketing or media preferred
- Experience in understanding a commercial business
- 5+ years of experience in media buying/planning . Prior planning experience will be preferred
- Well networked in the market
- Strong communication skills and afinity towards numbers
- Willingness to learn and drive to succeed.
What the person will need to be:
- High commitment & passion towards learning, growing & moving up your career
- Extremely flexible attitude and an ability to read between the lines
- Quick turnaround time & sharp analytical skills
- A strong commercial negotiator - able to gauge good value for our clients and influence senior people within large media companies to deliver it
- Excellent interpersonal and communication skills – both written and verbal.
More about EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
