EssenceMediacom | Group Head - Digital

Group Head

EssenceMediacom, Bangalore

Overview of job

Digital media planning among the brands that are market leaders and have cult like following among its fan base. Person should have a good understanding on the digital media and sound knowledge of the performance media – search, social, affiliates and all the comes with it. 

Reporting of the role - Director - Digital  

• Working on a cult brand and the global market the playfield 
• Digital core to the business, but not e-business
• Evangelize Tech innovation to build efficiencies

• Work with all constituents of digital eco-system under one single roof
• Introduce digital channels across media and get the ‘optimum’ performance media mix across existing clients

• Learnt about effectively pitching 360 digital products to clients
• Worked with a diverse team of media buyers and planners across 360-degree media and beyond

•   Emerged as a coveted champion and go-to person on digital marketing solutions
•   Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

• Understand client objectives, category/competitive trends for various product categories
• Develop integrated digital media strategies inline with overall integrated approach created for the client.
• Coordinate with internal teams to ensure smooth and timely implementation of digital plans
• Create and manage digital budgets in alignment to overall client/campaign objectives.
• Track campaigns, analyse data and campaign metrics, work on optimization and recommendations
• Prepare and deliver internal and client presentations/reports.
• Monitor market trends and identify new digital solutions for clients.

• Minimum 5-7 years in digital media planning and buying 
• Excellent written and oral communication skills combined with outstanding presentation skills
• Understanding of overall digital landscape including programmatic, branding, performance campaigns.
• First hand experience on biddable tools like DV360, Google ads, TTD, Meta is preferred.
• Understanding of industry tools like GWI, TGI, Comscore, Similarweb, Data.ai is a plus.
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
• Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
• Strong interpersonal and communication skills
• Problem-solving skills
• Abreast with the latest technology that will affect digital advertising
• Worked closely with publisher partners to elevate industry standards in-line with client needs.
• Exposure to affiliate and programmatic technologies
• People managing skills

More about EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.