Overview of Job
EssenceMediacom is an agency of GroupM, the world's largest media investment company and we are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Digital Strategist to join us and spearhead the growth for our clients with unique perspectives.
About the role
In this role, you will be responsible for strategize and ideate for our clients, which cover a wide range of categories from finance, luxury brands to FMCGs. Your role will be focused on moving the discipline forward into a new era of data-led insights and business solutions, with all of the usual strategy planning responsibilities: writing stories combining consumer insights and market intelligence with help of data analytics modeling, creating robust comms strategies and tactics, and working with our internal teams to present the best and most interesting ideas. You will also play a key role to nourish a creative culture by creating award winning cases, conducting workshops or other out-of-the-box initiatives you can think of.
Reporting of the role
This role has a duel report line to Asso. Strategy Director and Asso. Digital Director, with support to local account leads.
3 best things about the job:
- You will acquire industry knowledge across a wide range of categories and learn to write engaging stories for different stakeholders
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You will learn to strategize and apply latest marketing technologies and scientific modeling to build communication architecture
- You will be given much creative freedom to craft your deliverables and opportunity to shine on renown award stages with your own idea
In this role, your goals will be:
In three months:
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Understand our tools, core competency and planning philosophy
- Become fully up-to-speed in the market media landscapes that are most critical to the clients business in general, and competitor media landscape specifically.
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Work with different teams and clients to understand their challenges, notably on digital transformation
In six months:
- Establish the practice and lead change for both the agency and client through thought leadership
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Lead the strategic development and digital innovation of key campaigns and pitches
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Develop best digital practices with data-led planning mindset
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Establish initiatives that drive the creative development of EssenceMediacom
- Develop award winning showcases
In 12 months:
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Become an indispensable consultant to business team leads and clients, through insight-led digital innovations
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Driving thought-leadership for EssenceMediacom and help to shape the direction for our future development
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Actively identify organic growth opportunities for EssenceMediacom across our clientele
Key responsibilities at EssenceMediacom:
- Provide key strategic inputs such as:
- Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
- Within the aligned audience(s), identify key human truth (insight) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying and how it should be behaving in media to drive the change in perception/ behavior (from/ to)
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Ideate how to activate strategy through media and digital innovation
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Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objectives
- Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media
- Ability to identify client’s challenges and provide smart solutions
- A great collaborator - work with, just to name a few: Analytics, Client Service, Planning
- Be the in-agency/ external expert of luxury category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
- Be a great story-teller and make media more “idea” and “insight” driven in addition to data-driven
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Understand clients’ digital workflow and streamline it through application of tools and protocals
- Work with different teams to create award winning show cases and assist in submission related procedures
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Launch initiatives that cultivate a creative and digital-led atmosphere
What you’ll bring:
- Developing a consumer-centric view in all strategic thinking
- Developing and maintaining an intimate knowledge of their clients’ business
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Providing point-of-view on various channels in the marketplace, notably digital
- Leading in brainstorming sessions
- Assist in creating media recommendations and alternatives
- Investigating creative, innovative ideas to strategically reach the target consumer
- Deduce competitive activity to identify business opportunities
- Adapting and implementing Strategy/ Planning tool by collaborating with the global and regional counterparts
Minimum qualifications:
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At least 2 years of relevant experience (marketing, media planning & buying, strategy, research, insight). Candidates with media / creative / digital executional experiences are preferred.
- Observant to people (consumers)’s life, understand different people’s satisfaction and tension
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A strong appetite to learn
- A can-do attitude, always creative and never be shy to speak your thoughts in front of senior stakeholders
- Proficient in creative writing
- Agility to work with people with different expertise and backgrounds
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Familiar with various research methodology, ability to drive market and audience research tools, feed insights into the planning process
- Understanding of media planning and execution procedure with solid digital knowledge
- Sensitive to numbers and an interest in data science (but technical skills are not required)
More about EssenseMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
Find us on Twitter @emglobal
Like us on Facebook at facebook.com/EssencemediacomGlobalNews
Join us on LinkedIn at linkedin.com/company/Essencemediacom
About Hong Kong
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continue to grow year-on-year and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.
