Director - Digital
EssenceMediacom, Gurgaon
Overview of job
You will be responsible for Digital media planning among the brands that are market leaders.
You should have a well-rounded understanding digital media, largely from Planning perspective and should have an understanding for Supervision of execution of digital campaigns Including - search, social, reserve (direct) media and all that comes with it.
Reporting of the role – Head of the Business
3 best things about this job:
- Working on a cult brand and the global market the playfield
- Digital core to the business, but not e-business
- Evangelize Tech innovation to build efficiencies
Responsibilities:
- Media Planning & Strategy
- Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth
- Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client
- Understand client objectives, category/competitive trends for various product categories
- Ability to steer client review meetings on regular basis
- Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations
- Manage Campaign Supervision Team
- Manage and supervise a team of campaign supervisors
- Must know platform nuances and details to lead a team of Supervisors efficiently
- Guide the team on regular basis for Optimization of campaigns
- Work with the Planning team delivering time to time reports,
- Campaign and business reporting
- Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
- Have the foresight to tie back media delivery and reports with business objectives
- Work on automation of reports with the automation experts in GroupM
- Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
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Develop and strike partnership deals with key publishers and large affiliates.
In three months:
- Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client
- Introduce digital channels across media and get the ‘optimum’ performance media mix across existing clients
- Lead the team of planners
In six months:
- Learn about effectively pitching 360 digital products to clients
- Worked with a diverse team of media buyers and planners across 360-degree media and beyond
- Be ready to lead and deliver reviews
In 12 months:
- Emerged as a coveted champion and go-to person on digital marketing solutions
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Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners
What you will need:
- Minimum 9-10 years in digital media planning and buying
- Excellent written and oral communication skills combined with outstanding presentation skills
- Team management skills
- Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred
- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
- Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
- Strong interpersonal and communication skills
- Problem-solving skills
- Abreast with the latest technology that will affect digital advertising
- Worked closely with publisher partners to elevate industry standards in-line with client needs.
- Exposure to affiliate and programmatic technologies
- People managing skills
More about EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
