Enterprise Sustainability Marketing & Communications Manager
In this newly created role, you will report into the VP, Corporate & Solutions Group Marketing, working within Avery Dennison’s Global Communications team. You will be responsible for developing an external communications plan to build awareness of our commitment to sustainability and the role we play in helping to solve some of the world’s most complex challenges. You should have a passion for sustainability and a proven track record of working in a marketing and communications role within a global organization. The sustainability landscape is evolving rapidly, building and executing 360 campaigns to establish brand awareness across target industries while staying on the pulse of the latest shifts in legislation will be crucial. In return, you will get to work in a dynamic, fast paced environment, with strong company values and truly impactful sustainability ambition.
Specific requirements include:
Storytelling and brand building:
Develop and manage the external enterprise marketing and communications plan to build brand awareness of Avery Dennison globally
Drive narrative and storytelling to humanize our business and drive its relevance and notoriety within the industry, positioning us a leader in sustainability
Content creation and copywriting across multiple channels (industry events, web, social, email)
Day-to-day support to help build the industry profile for our Head of Enterprise Sustainability including speaker opportunities, thought leadership and LinkedIn presence
Collaborate with industry partners and associations to build awareness of the work we are doing around the globe
Liaise with the businesses to uncover case studies and news that helps to build the storytelling of AD
Ensure external communications activity aligns with our sustainability goals, narrative and perspective
Draft and submit project briefs to the creative team that are clear, complete and actionable
Ensure consistency of brand messaging and communication across all activity
Manage content/editorial translations as required
Keep up-to-date industry trends, legislation and focus areas that impact Avery Dennison’s brand position
Develop measurable objectives that demonstrate the progress made to build brand awareness
Campaigns
Work with the campaign team and an agency partner to create stand out external campaigns that set Avery Dennison apart from it’s industry counterparts, positioning us a leader and catalyst for change
Collaborate with regional and business Marketing & Communications teams to align on campaign plans
Activate campaigns in coordination with regional and business Marketing & Communications teams to further extend the reach of global campaigns
Work with Global Communications team on the 90th year celebration campaign activating in 2025
Support and prepare and/or write marketing communications and/or presentations to socialize campaign work with wider organization and leadership team(s)
Work closely with our internal communications team to ensure our employees are engaged and up to date with our external activations
PR
Understanding of PR and media relations
PR agency management to deliver against set KPIs
Strong understanding of what makes a good earned PR story to advise and direct stakeholders
Responding to media requests for stakeholder interviews and quotes
Stakeholder management to drive approvals up to CEO level
Bi-annual evaluation to report back ROI and SOV
Avery Dennison has a long history of being a market leader. Your history is important to us. It should include the following:
Experience:
5+ years experience working in a global environment
Bachelor degree in english, communications or marketing preferred
Strategic thinker with an ability to align all activities to help drive brand awareness at a global scale
Team player that is willing to take risks and try/test new activity to transform the marketing communications strategy
Excellent interpersonal, verbal and written communications skills
Ability to engage stakeholders at all levels of the organization
Proven ability to manage a global budget across a variety of activities
Track record of ‘thinking outside the box’
Strong initiative to lead on projects proactively
Detail-oriented
Collaborative attitude with proven experience managing large projects in collaboration with global teams
Excellent writing, editing, and presentation abilities
Hands on, solutions-oriented attitude with a strong commitment to strive for organizational success
A strong sense of integrity and ethics
Ability and willingness to travel globally up to 25%
Who we are! - Our Story:
Every voice. Every day! Eight Values. One Team!
Being open to every voice, every day, brings our value of diversity to life and makes Avery Dennison a vibrant and engaging place to be. We understand diversity and equal opportunities as enrichment for our future-oriented work. Across our diverse, global team, every voice makes us stronger. When we listen to and learn from each other, there is no limit to what we can achieve together. Each of us is unique, and we appreciate bringing together different personalities and talents.
Avery Dennison is an equal-opportunity employer.
To find out more about all our employee resources groups globally as well as our Diversity, Equity & Inclusion approach, please go to https://www.averydennison.com/en/home/about-us/diversity-and-inclusion.html
