ENGLISH COPYWRITER - BEIRUT

Our Vision:

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today’s world this is the best way for our clients to achieve sustainable growth.   

We achieve this by breaking down the barriers that restrict talent and ideas, we call this Borderless Creativity.        

Which is why our teams work fluidly across 5 capabilities Advertising, Experience, PR, Consulting and Health .   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.   

Our mission: We inspire brands and people to impact the world

How we do it : We innovate and operate at the intersection of people and capabilities

What we do: Borderless creativity

Today, Ogilvy is recognized as the world’s leading creative agency. We are also one of the most effective networks globally.

About Memac Ogilvy:

Memac Ogilvy is one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide WPP & Ogilvy network. It’s the only truly integrated comms network – with Consulting, Advertising- Brand & Content, PR, Experience & Health under 1 P&L and under single leadership. Memac Ogilvy is the most integrated modern creative and effective partner for client growth in MENA. We inspire brands and people to impact the world. We deliver on this by combining expert and new capabilities for modern marketing solutions, with solid project management expertise for agile and effective delivery as well as a thorough and passionate People agenda.

The agency is the most awarded Middle Eastern agency in Cannes as well as a big winner at the local award show Lynx. It counts around 500 staff members.

What we're looking for:

We’re looking for a Copywriter to join our creative team! Our Copywriters are responsible for taking their client's advertising brief and generating original copy ideas that grab the attention of the target audience. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. This may include creating straplines, slogans, body copy, jingles and scripts that accompany advertising visuals. Copywriters will work in close partnership with their Art Directors and have input to the visual elements as well. A Copywriter at Ogilvy will produce big picture integrated advertising for our clients.

To Succeed in This Role, You Need To:

• To be highly conceptual, creating ideas that push creative boundaries
• To create great advertising campaigns with combined excellent creative judgement.
• The ability to lead a diverse junior creative team.
• To delegate responsibility and authority to the junior teams and to run an account on a day-to-day basis - i.e. interacting with other senior agency personnel, representing and selling the Agency’s point of view at client meetings etc…. However, he/she will ultimately be responsible for the work
• Deploying the strengths, weaknesses and contributions of each member of his/her creative team
• Being open to new ideas including those coming from subordinates
• To run and manage challenging account/s
• To set high standards while setting achievable goals for self and team
• To have an excellent and consistent judgement in handling business, client and employees’ problems
• To exercise maturity and discretion in dealing with clients
• To understand fiscal responsibility, and treats client money as their own
• To be consistent – come back with work that is both strategically on target and executed with flair and distinction
• To be responsible for proper sourcing of the creative department
• To keep the Creative Director informed about issues, and new campaigns and alert him/her of potential problems before it gets out of hand
• Delivers work to brief on time and to quality standards and quantity required
• Able to grasp concept of idea versus execution and understands idea when identified by others
• Can identify ideas in own work and explain them clearly
• Strong listening skills to fully understand the brief
• Building good relationships with Account Management, Strategy & Social
• Able to articulate their own creative ideas to other team members with support from managers
• Understands and appreciates the nature and value of brands
• Approaches all activity within the context of 360 Degree Brand Stewardship
• Acts in the best interest of the brand at all times
• Ability to apply a natural curiosity to uncover the unexpected around brands
• Ability to generate lots of fresh, original ideas from a brief
• Ability to push boundaries of original thinking to explore new creative solutions
• Ability to translate the strategic creative concept into different creative executions

Qualifications:

• Bachelor's degree in English, Communications, Journalism, or related field.
• 7+ years of copywriting experience, preferably in advertising or marketing.
• Exceptional writing, editing, and proofreading skills.
• Proven experience in managing social media content and online community engagement.
• Understanding of the energy sector and the unique considerations of the client's industry is a plus.
• Proficient with content management systems and social media tools.
• Ability to work both independently and collaboratively within a dynamic team.
• Creative thinker with a passion for storytelling and building brand identities.

Memac Ogilvy inspires brands and people to impact the world. We exist to create iconic, culture-changing, value-driven ideas for our clients. 

Borderless Creativity is our lifeblood. We operate, innovate, and create at the intersection of our talented people, across advertising disciplines such as strategic thinking and distinctive idea creation, through a social-first approach — alongside our wider Memac Ogilvy family of Advertising, Experience, Health, Consulting and PR.  Never have there been more opportunities available to communicate incredible ideas, impact culture, and influence consumer behavior. Paid advertising is a consistent, regular and controllable way of getting a business and brand’s core message in front of consumers in a way that no other medium can. Creativity is our greatest differentiator as we transcend the status quo and shift culture.
 

How We’ll Support You

Memac Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.