Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
This role is largely remote but will require someone to be local to the tristate area to visit our Cedar Knolls, NJ office as needed.
Objectives of This Role:
We’re looking for an engagement strategist who is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, and optimizing a brand’s multichannel footprint. This person will be responsible for ensuring a strategic vision is kept alive throughout—and complemented by—an integrated and smart execution plan. The role requires a knack for problem-solving, strong presentation skills, and a curious spirit. Key learning objectives include analyzing and applying available data across the brand to drive or support agency points of view (POVs); crafting POV and strategic recommendations; and providing clients with innovated strategies that span digital, social, mobile, and traditional media.
Duties and Responsibilities:
- Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
- Leverage audience targets, analytics data, digital trends, user behaviors, competitive audits, and asset/experience evaluations to understand the brand situation and develop informed marketing approaches
- Support in the defining of audience archetypes, customer micro-journeys, content needs, and engagement pillars through a combination of independent and client-provided research
- Serve as a champion for best practices and trends across digital, social, mobile, and traditional media
- Track, distill, and share relevant digital, technological, and innovation insights while making recommendations for optimizing tactics to the broader team to apply to client solutions
- Effectively present in various settings one-on-one, small/large groups, with peers, subordinates, and bosses and outside organizations
- Deliver optimal customer experiences by aligning digital marketing strategies with client’s business goals and evaluating multiple touchpoints
- Lead engagement workshops for tactical planning and pitches
Job Requirements:
- 2 to 5 years in digital marketing or engagement strategy (within a pharmaceutical agency strongly desired)
- Experience in creating or optimizing content strategies informed by data and competitive insights
- Understanding of UX principles and UI design to enhance user engagement
- Practical experience and strong knowledge of integrated marketing disciplines:
- Content Strategy
- CRM Experience
- Direct Marketing
- SEO/SEM best practices
- Proficient in Microsoft Office
- Familiar with Google Analytics and SEMRush
