Employer Brand Co-op

**This is open to Sophomores and Juniors and is a full time co-op. This role is HYBRID and you must be located in the Boston area (2 days a week in the office is required)**

As the Content Marketing Co-op on our Employer Brand team, you'll create and implement content strategies for social media and digital channels to showcase our company culture, values, and job openings. Strong written communication and grammatical skills are essential for generating engaging content that attracts potential candidates. By the end of the co-op, you'll gain practical experience in content marketing and recruitment, work on impactful projects, and receive mentorship from industry professionals.

About this roll* (Responsibilities) 

• Content Creation:
• Develop engaging content (including writing and proofreading copy) for various platforms including employer profiles, blogs, social media, and recruitment materials.
• Interview employees from across the company to craft content that provides an authentic view into life at Toast.
• Assist in creating and editing multimedia content such as graphics, videos, and presentations.
• Stay up to date on hiring priorities and company events to generate content leads 
• Regularly review content produced by other teams across the company to stay informed and find opportunities for partnership and amplification
• Social Media Management:
• Support the development and execution of social media campaigns focused on employer branding for both Instagram and LinkedIn.
• Monitor @LifeAtToast on Instagram by engaging with followers and responding to comments or inquiries.
• Analyze social media performance and provide insights to optimize engagement and reach.
• Market Research & Analysis:
• Conduct research on industry trends, competitor employer branding strategies, and candidate preferences.
• Assist in analyzing the effectiveness of recruitment marketing campaigns and content performance.
• Provide recommendations based on data to improve content strategies and recruitment efforts.

Do you have the right ingredients*? (Requirements)

• Experience in developing paid and organic social media campaigns
• Experience with Canva and video editing is a plus
• Ability to manage multiple stakeholders and projects simultaneously 
• Experience in employer branding, PR, communications or marketing is a plus 

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

*Bread puns encouraged but not required