Are you passionate about email marketing and automation? Do you thrive in a dynamic environment where you can drive strategy and execution from start to finish? If so, Veem has an exciting opportunity for you!
About Veem
Trusted by more than 800,000 businesses in over 100 countries, Veem is the market leader in automating accounts payables and receivables for businesses. Started with the intention of simplifying business payments, Veem has revolutionized the way businesses pay and get paid around the world by empowering business owners, accountants, and finance professionals to take control of their payment processes. Veem levels the playing field by providing enterprise-level payment tools to small businesses. Designed with data security and privacy in mind, Veem adheres to strict compliance, privacy and data protection practices and holds all required federal and state licenses.
Role Overview
As an Email Automation Specialist at Veem, you will manage and optimize the entire customer lifecycle through email campaigns. You’ll oversee end-to-end production, including audience segmentation, A/B testing, QA, and reporting. A key part of your role will involve planning and executing various email campaigns, such as pre-acquisition prospecting, post-acquisition nurturing, and churn reduction.
You will handle Veem’s prospect database, lead cleanup initiatives, and effective targeting strategies. Your focus will be on managing the lifecycle journey, identifying drop-off points, and developing strategies to improve engagement and conversion throughout the customer experience.
Key Responsibilities
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Campaign Management: Own the production of email campaigns from conception through deployment, including audience segmentation, A/B testing, and QA.
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Database Ownership: Take charge of Veem’s prospect database (HubSpot), manage database cleanup, and implement effective targeting and segmentation strategies.
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Daily Marketing Activities: Handle day-to-day email marketing tasks, including campaign set-up, scheduling, testing, deployment, and database management.
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Campaign Execution: Plan and execute pre-acquisition, post-acquisition, and churn reduction campaigns.
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Lifecycle Management: Manage the customer lifecycle journey, identifying drop-off potentials and developing strategies to mitigate risks.
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Lead Scoring & Nurturing: Create lead scoring models and design targeted nurture campaigns to engage and convert prospects throughout the funnel.
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Compliance: Ensure all email campaigns adhere to consumer protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.).
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Technical Integration: Oversee integrations with CRM and lead generation platforms like Salesforce and ZoomInfo, and set up automated campaigns based on intent signals.
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Performance Analysis: Analyze campaign metrics and business performance to optimize results, focusing on engagement, conversion, revenue, and growth.
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Email Creation: Design HTML emails from scratch, update templates, and draft compelling email copy and subject lines.
Requirements
- Bachelor’s degree in Communications, Marketing, or a related field.
- 5+ years of experience in lifecycle/email marketing, lead nurturing, and marketing automation, preferably in a B2B environment.
- Proven experience in database management, cleanup, and list segmentation.
- Strong understanding of email and CRM best practices, including content creation, list management, and campaign automation.
- Familiarity with acquisition, engagement, and retention campaigns.
- Experience with HubSpot or other marketing automation tools like Marketo or Salesforce Marketing Cloud.
- Excellent written communication and copywriting skills.
- Financial or Fintech experience is a plus.
Why Join Us?
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Innovative Environment: Be a part of a forward-thinking company that is transforming the payments industry.
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Growth Opportunities: Access to professional development and career growth within a rapidly growing company.
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Comprehensive Benefits: Enjoy a robust benefits package, including medical, dental, and vision insurance, along with a competitive Group RRSP plan and paid-time off.
If you're a results-driven email marketing professional with a passion for automation and a knack for optimizing campaigns, we’d love to hear from you. Apply today and help Veem continue to deliver exceptional payment solutions to businesses worldwide!
Veem is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
