Overview
The Business of Fashion is seeking an Email Marketing Specialist to define and oversee a best-in-class customer segmentation and contact strategy across our suite of products including BoF Professional, BoF Careers, BoF Insights and BoF Events.
Managing our customer engagement platform, Braze, and global database of over 1m customers, you will be the subject matter expert for first-party data integrity, customer segmentation, email deliverability, testing and effectiveness. Working in operational support of the wider events and editorial teams, this is an exciting opportunity to join a small growth marketing team, with the overall goal of increasing customer engagement and value.
This is a full time role, however we are open to consider part time applications. The role is remote-first, but we ask that you work from our collaboration space at 180 Strand every Tuesday, plus one other day per week where practical.
Who Are We?
The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries.
Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.
Over time, our pioneering approach has made BoF the fashion industry’s leading source of business intelligence, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Today, our talented team of correspondents, editors, analysts, engineers, designers, marketers and more numbers more than 100 people in London, New York, Paris and Milan.
Commitment to Diversity
BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.
Commitment to Inclusivity
BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset. We are committed to creating an inclusive culture for our employees globally.
Commitment to Accessibility
BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process, by removing any barriers to ensure we offer a process that gives all of our applicants an opportunity to shine.
What We Need You To Do
As a key member of the Growth Marketing team, reporting to the Audience Development Director, you will be directly responsible for end-to-end management and optimisation of Braze and our email database.
Balancing operational best practices and customer insight, you will ensure the integrity of our first-party data, determine our customer segmentation and contact strategy, and support the wider team in improving email marketing effectiveness. You will also be responsible for managing and deduping VIP audience lists via our events marketing platform, Launchmetrics.
The role is not directly responsible for campaign creation and execution but you will be expected to review (and suggest improvements for) all marketing emails – and help out with campaign creation and execution in peak periods.
In being successful in this role, you will:
Who You Are
A seasoned email marketing specialist, with a slant towards operations rather than campaign execution, you will need hands-on experience of managing a large-scale customer database within a customer engagement, CRM or marketing automation platform, combined with substantial experience of overseeing high-volume email campaigns and automated lifecycle programs.
You won’t need experience in fashion, but will need the ability to thrive in a fast-paced scale-up environment, combined with the following skills to set you up for success:
You’ll Know You’re Successful When…