As the Email Marketing Manager, you will play a pivotal role in achieving the DTC sales targets by developing and executing on email marketing strategies. You will be held accountable for the Email channel revenue goals and other applicable KPIs. You will partner closely with the broader DTC team including Paid Media, Pricing & Promotions, Content Marketing, and others to help drive growth for Cricut’s DTC business.
Responsibilities
- Formulate email marketing strategy, and support the broader DTC promotional calendar.
- Develop and maintain a roadmap for email campaigns and A/B testing.
- Create, configure and launch email campaigns using marketing automation tools.
- Document plan, campaign performances and test results.
- Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders.
- Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging in order to optimize and drive improvements to KPIs.
- Create and monitor complex personalized journeys, triggers and automations with static and dynamic content.
- Analyze performance of email marketing channels and journeys, seeking ways to improve performance by delivering insights to key stakeholders.
- Provide strategic guidance for international marketing teams to replicate & execute global programs.
- Work closely with Brand and Creative Marketing teams to prepare marketing plans that are consistent in story-telling campaigns; ensure email tactics are sufficiently planned to achieve campaign objectives, provide program and industry trends to inform the creative approach, and close the loop with campaign insights to inform future executions.
- Maintain collaborative working relationships with key internal business partners.
- Bachelor’s Degree in Marketing, Advertising or other related field preferred
- 3+ years digital marketing experience with emphasis in email marketing
- Experience leveraging a complex marketing automation/CRM system like Selligent, ExactTarget/Salesforce, Adobe Campaign, Braze or Responsys.
- Passion for personalization, data-driven marketing and building programs that drive incremental results.
- Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws.
- Deep knowledge in email and CRM marketing.
- Analytical and problem-solving skills, and strong attention to detail.
- Ability to work effectively within a team in a fast paced, with a growth mindset.
- Ability to organize and prioritize multiple projects and deadlines with minimal oversight.
- Excellent analytical and quantitative skills.
What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.
Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
