Email Marketing Manager

Who we seek:

We are looking for an Email Marketing Manager to partner with a cross-functional global marketing team to support the development, execution, and optimization of email as a demand channel.

You will own email strategy, execution, and reporting with engagement and conversion in mind, helping the marketing team reach pipeline goals. This role should have a strong grasp of content strategy, email tech and trends, copywriting voice, email reporting, and optimization tactics.  

You’ll manage, drive, and execute a multi-layered email marketing program with a distinctive tone and style, from paid advertising campaigns that feed the nurture funnel to event pre and post promotion, to email execution, creative and compelling copy for emails and landing pages, and beyond - with copywriting voice and tactics that engage our key personas, challenges the status quo, and stands out from your typical email marketing.

What you’ll do:

• Collaborate cross-functionally to develop and optimize the email campaign lifecycle – from concept development through results measurement - to build a strong engaged marketable database and influence full-funnel conversion rates
• Conceptualize, author, build, and optimize automated persona-based nurture programs to align with our overall campaign strategy and pipeline goals
• Manage end-to-end execution of email campaigns - including setting goals, internal enablement and communication, audience strategy and targeting, personalization strategy, behavior triggers, creative and content, analyzing and reporting on results
• Own the execution of monthly newsletter programs - including customer newsletter and communications and a new engaging prospect newsletter
• Develop and own the quarterly email communications calendar, as well as run a weekly email enablement and reporting results meetings
• Analyze, report on and make data-driven recommendations for email KPIs including engagement metrics like deliverability, open rates, click rates, opt-out rate plus conversion metrics like conversion rates, volumes with a focus on driving improvements to support our business goals
• Analyze and report on email as a channel - Identify automation opportunities, industry developments and trends, best practices, and innovative execution strategies
• Manage customer databases and segmentation by persona, ecosystem and buying stage
• Ensure email templates are mobile-friendly and compatible with multiple email platforms
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR

What you’ll bring:

• 2+ years of experience in email marketing, copywriting, or a related role
• Self starter attitude and drive to test and optimize
• Knowledge of B2B email trends and best practices
• Proven ability to create compelling copy that drives engagement and supports business outcomes
• Excellent written and verbal communication skills.
• Ability to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules

Our Values:

We look for people who embody our values - Care, Do, Try & Shine.

• Care - We care about our customers and each other
• Do - We do what it takes to make a positive impact
• Try - We try our best and we don’t give up
• Shine - We shine and make it our mission to always stand out

The annual base salary range is $85,000 – $100,000. Actual salaries will vary and are based on a candidate’s qualifications, skills, and competencies. Salary is just one component of our Compensation Philosophy. Variable/Bonus Compensation & Equity Incentives align with individual and company performance.

BigBenefits: 

💻 Work from home with a global remote-first community

 Global Culture Corner

 Flexible PTO and Quarterly Volunteer Days

💸  Equity Participation

 100% employer-covered medical, dental, and vision options available to you

🐶 Additional insurance benefits like pet insurance and legal assistance 

📚 Learning & Development Opportunities 

 Fidelity Employer Sponsored 401K 

 Robust DEI Program with several vibrant ERG communities

Paid Parental Leave

#LI-Remote 

#LI-KL1