The Email Marketing Coordinator will be responsible for email campaign execution, as well as supporting other email and CRM projects and initiatives. In this role, they will collaborate with internal business partners to execute email campaigns that drive the business. They will support marketing leads on projects and will work to uphold and adhere to best practices of email and direct marketing principles as well as EBG brand standards and email guidelines.
Duties and Responsibilities:
- Executes email campaign production across multiple platforms, including setup, QA, and deployment.
- Utilizes a working knowledge of HTML to conduct basic code updates, including modifications to images, logos, links, copy, tracking tags and other elements.
- Adheres to process for execution and on-time delivery of complex, highly dynamic promotional email campaigns.
- Participates in the QA/QC of all email campaigns (audit creative, promotional messaging, links, segment selection, set up, etc.). Partners with account managers and marketing leads to ensure all campaign details and content are accurate.
- Supports marketing leads on email test setup, execution, monitoring and reporting of email campaign performance.
- Uses basic segmentation principles in daily email campaigns and CRM campaigns.
- Collaborates with cross-functional teams, including Merchandising/Marketing, Creative, and Partnership account managers to coordinate on campaign assets, reviews, and approvals.
- Performs additional duties as assigned.
#LI-Hybrid
- Bachelor’s degree in marketing or another relevant field.
- 1+ year of hands-on email production experience executing marketing campaigns.
- Working knowledge of ESPs/CRMs and email campaign management. (Klaviyo, Hubspot, Marketo, etc.)
- Working knowledge of Microsoft applications (Word, PowerPoint, Excel & Outlook) including proficiency in using Excel for data reporting and tracking.
- Basic HTML coding skills.
- Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
- Internally motivated, able to work proficiently in an independent and collaborative capacity.
- Strong written and verbal communication skills, attention to detail, and organizational skills.
- Strong quantitative and analytical skills in marketing metrics.
Preferred Qualifications
- Experience in retail, entertainment, sports and/or travel industry is preferred.
- Experience with Adobe Photoshop or Adobe Dreamweaver.
- Experience working with an enterprise Email Service Provider. (Experian, Yesmail, ExactTarget, Salesforce Marketing Cloud, Zeta, etc.)
- Experience using Adobe Analytics, Google Analytics, and/or other marketing automation platforms.
- Understanding of CAN-SPAM and email best practices.
Compensation: $55,000 - $65,000 per year
Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
EBG offers outstanding employee benefits including:
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Company Paid Basic Life and AD&D
- Additional Voluntary Benefits
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Reimbursement Program
- Annual Day of Giving
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. All your information will be kept confidential according to EEO guidelines.
