At Lifetouch (part of the Shutterfly family of brands), we believe there is extraordinary power in the self-expression. Built on the tradition of “Picture Day”, Lifetouch has captured the unique personalities of children and families for more than 85 years.
Summary:
The Marketing Automation Specialist II will support both email and SMS channels to deliver a great customer experience for different Lifetouch segments and brands. This individual is responsible for planning and executing campaigns across these channels and will work cross functionally to ensure timely and accurate delivery of these communications. Using data and insights, they will continue to optimize these channels to ensure organizational objectives are achieved. Using Salesforce Marketing Cloud, they will also determine technical solutions to optimize all email/sms campaigns. This individual will also troubleshoot automations to ensure campaigns are successful. They should also be able to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives.
Primary Duties and Responsibilities:
- Execute B2C or B2B email/sms marketing programs end to end
- Independently create segmentations using SQL queries or data filters
- Independently create personalized emails using AMPscript or other script languages
- Plan and optimize successful email/sms campaigns and journeys that drive revenue
- Support email marketing efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Ensure campaigns are appropriately QA tested end to end, before going live.
- Troubleshoot any automation errors and come up with solutions
- Solution new ideas to increase email and sms channels’ engagement and revenue
Education:
- Bachelor’s Degree in Marketing, MIS, Computer Science, or equivalent experience.
Experience:
- 3+ years building and scheduling emails
- Experience working with Salesforce Marketing Cloud or any other marketing automation platform
- Ability to build segments using SQL is required
- A Salesforce Marketing Cloud certification is highly desired
- Experience with Liveclicker or Movable Ink is a plus
- Knowledge of AMPScript is strongly preferred
- Ability to work under tight deadlines
- Strong organizational skills
- Strong attention to detail
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
