Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.
Care has been at the heart of our business from the start. From the products we source, and the packaging we send them in, to the way we look after our colleagues, our customers, our planet, and the communities around us.
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ Digital Marketing @ Bloom & Wild
Our Digital Marketing team is responsible for driving sustainable growth in each of our markets, by delivering innovative, creative and measurable digital campaigns. Our Retention team sits within Digital Marketing, and is responsible for nurturing Bloom & Wild’s existing customers. We aim to drive frequency and reactivation across the customer lifecycle, and use a combination of email, push notification and digital marketing initiatives to support customer engagement and lifetime value. In doing so, we collaborate with many teams across the business, including Brand and Creative, Commercial, Data and Product teams.
💻 What you’ll be doing
We’re looking for an Email Marketing Assistant to join our Retention team, and look after Email and Push channels to drive repeat orders from existing customers in Germany and Austria. You’ll support on end-to-end campaigns for your markets, which will include historical retrospectives and analysis, campaign ideation, writing creative briefs, campaign testing, actioning feedback, and sending beautiful campaigns to our customers!
⚙️ Based in our London office at least 1 day each week, responsibilities will include:
- Work closely with Emily, our Retention Marketing Manager, to plan, brief and deliver our email marketing strategy for Germany & Austria.
- Collaborate with our Brand, Creative, Range and Country teams to deliver customer-centric email campaigns.
- Build our email, push notification and in-app message campaigns, including A/B test setups, customer segment creation, and scheduling of content within our email service provider (Braze).
- Discount and tracking code creation in our content management system.
- Report on key performance metrics to the wider team in monthly meetings.
- Analyse A/B test results and provide actionable insights and recommendations.
- Manage the campaign creation process, ensuring workflows are kept up to date with the most recent status so the team has excellent visibility on progress.
✅ You’ll love this role if you…
- Are passionate about marketing, data and understanding customers!
- Some email marketing or HTML experience would be an advantage, but is not essential.
- Are fluent in English and German
- Analytical mindset - you love to understand the data and experience working with data/excel would be beneficial
- You care about the detail - you’re methodical and precise and deliver to a consistently high standard
- Organised - you take a thoughtful approach to planning and prioritising your work and are comfortable managing a number of projects.
- Proactive - you take responsibility and initiative to get things done, are willing to roll up your sleeves get stuck in
- Have a collaborative style that enables you to work with a range of different people and teams
- You’re excited about problem-solving and love to take a logical approach to finding solutions
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.
🏡 Belonging at Bloom & Wild
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
🌻 Work that works for you
- Flexible working : our core hours are 10-4, but outside of these hours you can start or finish your day when works best for you
- Work Abroad for up to 30 days each year
- Share in our success with a choice to take equity options from day 1
- Enhanced family leave policy and a workplace nursery scheme
- 1 day per year to volunteer on a project that’s close to your heart
🌴 Time off
- 25 days’ holiday + your birthday and bank holidays each year
- Option to buy an extra 5 days’ holiday each year
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
🌱 Health & Wellbeing
- Health cash plan through Simplyhealth
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person or virtual yoga every week
- Cycle to work scheme
- Electric car scheme
- Our office kitchen is stocked with drinks and snacks to keep you going
- Financial wellbeing support through Bippit
- Workplace pension contributions
🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Access to the Goodhabitz learning platform
- Mentee and mentor opportunities with our external partners, such as The Women's Association and Future Founders
- Internal & external Speaker Sessions on a variety of different inspirational topics
💐 Moments that matter
- Social & wellbeing monthly calendar
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
If your application is successful, you can expect to have a quick 30 minute chat with Estelle in our Talent Team, to run through your experience, motivations and the role in more detail. You’ll then meet with Emily, our Retention Marketing Manager and this will be followed by a short take home task and additional interviews with other members of our Digital Marketing team.
We believe in
leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously)
here.
