At BCW, it’s our top priority to create a culture and environment where our teams can thrive and do their best work for our clients. We provide ongoing development opportunities for employees to never stop growing. Contribute to BCW’s performance by managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, generating new business and developing strong teams. Support our global strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
CORE JOB RESPONSIBILITIES
Client Service:
· Be a go-to person for your client. Client service 101: be someone who follows through, gets things done quickly, efficiently and accurately. If the client or your colleague has to ask the status, you’ve waited too long to respond.
· Create professional, actionable client-facing communications such as media opportunities, status reports, campaign summary reports and general account activity reports.
Strategy:
· Understand what it takes to develop impactful IC strategies and contribute to building, evaluating, implementing and measuring IC plans to meet client objectives and drive revenue.
· Share observations, possibilities and considerations when helping develop provocative client strategies and programming.
Media:
· Master the art of storytelling to shape interesting, timely and relevant client stories. Oversee development of press materials, press events and media results reports.
· Never be caught offguard when it comes to news. Pay attention to unfolding stories and pop culture events and share opportunities for brands and clients with your team.
· Begin cultivating relationships with prominent media members and influencers inside and outside your clients’ industries.
· Strategize storytelling around the media landscape – including editorial calendars, media moves programs, and subscribing to media newsletters.
Digital:
· Stay current on social media channels, trends and analytics tools. And not just the ones you happen to use.
· Monitor, pitch and build relationships with key social influencers and community contacts to optimize channels.
· Oversee development of strategies and content for multiple channels to support brands and appeal to target audiences.
Creativity:
· Learn the art of brainstorm facilitation and how to inspire, gather, identify and develop meaningful concepts based on consumer insights or human truths. When not facilitating, actively participate in brainstorms.
· Know our capabilities and when to engage creative resources.
· Be curious. Observe the world around you, noting the latest trends in media, culture, fashion, etc. Apply them to existing client programs or present them as new opportunities to grow business.
Brand and Insights:
· Don’t just work on brands, be immersed in them. Sign up for feeds and publications that explore and dissect brand campaigns, strategies, successes and failures. This will only add value to your thinking.
· Lead research projects and know when to engage our Brand and Insights Group.
· Identify key insights from research and apply them to client strategies.
Business Development:
· Constantly watch for and pass along opportunities that could lead to new business.
· Help identify and write case studies and other content for client presentations, new business pitches and industry awards.
· Learn the art of the award entry. Craft compelling submissions to industry awards and BCW’s internal Charlie Farley Award competition so they win.
Collaboration:
· Reach across functional and geographical lines to assemble the best possible team to solve the issue at hand.
· Weigh solutions and compromises and what they mean to us and our clients. Be confident in your convictions, thoughts and views. Defend your position wisely and articulately. Always be a contributor, not a passive observer.
· If people disagree, help find a solution everyone’s happy with; know when to involve the next manager up.
Communication:
· Know your audience; use language, style and tone that appeal to them.
· Be professional when communicating to coworkers, clients and external audiences; skip jargon and clichés. Write with clarity and accuracy.
· Follow AP Stylebook guidelines when writing press materials.
Talent:
· Coach and mentor more junior team members so they learn, grow and can add value to the client and your team.
· Delegate tasks to more junior team members with clarity, including timetable and expected outcomes.
· Help team members identify and implement skills development needs.
· Provide constructive feedback during performance reviews and ongoing.
Diversity and Inclusion:
· Create an inclusive and welcoming environment.
· Demonstrate flexibility in a changing work environment.
· Bridge differences between and among self and others.
· Seek out and use ideas, opinions, and insights from various diverse sources and individuals.
· Use self-awareness to deflect biases.
· Consistently demonstrate integrity and credibility and build trust through inclusive behavior.
Financial Management:
• Know and meet your billability target, record time daily in Maconomy and make supervisors aware of your time so the business can be managed profitably.
• Follow agency procedures for client budgets, budget tracking, contract approval and billing rates. Allocate resources for agency profitability.
• Help manage vendor relationships, and oversee costs and invoicing.
Accountability:
· You know more now. With knowledge comes responsibility. Hit all deadlines and help your supervisors hit theirs. Be the person who gets thing done and done right to inspire confidence with the client.
· Admit mistakes and misjudgments. Figure out how to avoid them in the future.
· Take responsibility for tough decisions and actions to get things done.
· Be a problem-solver.
Agency Responsibilities:
· Use BCW’s intranet and resources; keep your profile updated.
· Help recruit top talent by knowing our capabilities and locations and talking about the company in a positive way.
· Adhere to BCW’s confidentiality and disclosure agreements and code of ethics/conduct.
ADDITIONAL JOB RESPONSIBILITIES
Add these special skills to your SAE job description as applicable.
Advocacy:
· Be familiar with important and influential groups in each client sector.
· Help develop advocacy strategies to support IC plans.
Paid Media:
· Stay current on paid media channels and trends and their roles in IC campaigns. Make recommendations to strengthen client programs.
· Understand our capabilities and be the account team’s liaison with our paid media team.
· Lead minor paid media engagements including campaign planning, management, monitoring, optimization and measurement.
Creative Technology:
· Keep up with developments in technology and share them with your team and clients.
· Help evaluate new technologies for inclusion in IC programs.
Crisis and Issues:
· Help research and develop a plan and budget to monitor and respond to issues.
· Assist with crisis simulations and training.
· Support communication and client management during crisis situations.
Events:
· Help ensure event content and messaging are consistent with the campaign theme and creative expression.
· Coordinate with team and vendors to support flawless execution.
Digital Editorial Development and Production:
· Help develop and monitor production processes, timelines and budgets.
· Understand our capabilities and help coordinate with our production specialists and resources.
Mobile:
· Stay current on digital and mobile channels and trends. Make recommendations to strengthen our capabilities and programs.
· Know when to engage the digital innovations group.
*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
