Reporting into the Brand Director of UK & Global Effectiveness, the Effectiveness Lead is a new role for Trainline, responsible for leading media effectiveness across all markets (UK, IT, ES, FR, US). You will be working hand-in-hand with Senior Brand Managers (SBMs) in their respective markets, with our in-house data science team (EDS) and with our media agency, Wavemaker, to design and execute a learning roadmap across all markets, including how we can optimise our creative.
You will own the learning roadmap across all markets, enabling cross market and cross channel learning
You will be responsible for designing tests campaigns, working closely with EDS, Wavemaker and SBMs
You will develop and build a brand playbook, collaborating across teams to develop learnings and levers that drive efficiency
You will work closely with brand insights to understand the link between brand metrics and business metrics
You will work closely with Wavemaker and others to implement planning tools to drive efficiency
You will work with brand insights and Wavemaker to develop hypotheses for testing that will drive efficiency
You will work closely with finance, EDS and brand directors to communicate and implement learnings
You will work closely with our in-house studio team to gain learnings on our creative performance, and work with them to optimise
End to end project management, from insight through to execution, measurement, and reporting
Ensuring the brand, customer and proposition is front of mind throughout the whole process
Knowledge of measurement across a wide range of offline and online media channels, including attribution, MMM models and understanding of regression analysis
Experience working in or with a tech related industry, ideally within ecommerce
Confident managing multiple stakeholders, providing clear communication, direction, and support
Experience working in or closely with media agencies
Strong analytical skills; able to develop hypotheses, insight briefs and interpret data to aid decision making
Experience managing external partners or agencies
Able to challenge and influence at a senior level, regularly communicating to seek alignment across teams
Strong familiarity with both brand and performance KPIs
Experience working with other markets (FR, IT, DE, ES, US) a plus
Reasons to love this role
You’ll be joining a tight knit, creative and energetic Brand and Content team. With our flexible working policy, you’ll be able to divide your time between home and our central London office, and - when required - visit our offices in Paris, Milan, Barcelona, Edinburgh
You’re representing a globally recognised and loved brand, and will be working with both established markets (UK) and growing markets in the EU and beyond
The team you’ll be working with are excited to support, champion and celebrate your successes
You’ll be joining a company with a clear purpose; encouraging people to make greener travel choices, for the good of environment and future generations to come.
Why should you jump on board?
We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.
We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.
Our Values
Think Big - We're building the future of rail
Own It - We care about every customer, partner and journey
Do Good - We make a positive impact
Travel Together - We're one team
Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.
