Time: Full time; Preferred Location: Europe, East Coast US, UK
About WalletConnect
WalletConnect is the de facto web3 communications protocol allowing interoperability between wallets and dApps across chains. We began with a single API and now facilitate millions of messages and connections each month. Today we’re building a suite of web3 SDKs, including Web3Modal, Web3Wallet, Web3Inbox, Cloud and more with a mission of empowering developers to build engaging web3 experiences so that as an industry, we can reach the next 100 million crypto users.
We’ve raised $25 million from some of the world’s best crypto and infrastructure investors such as Union Square Ventures, 1kx, Shopify, Coinbase Ventures, Circle Ventures, and Uniswap Labs. Founded in 2018 by Pedro Gomes, we are a global, remote-first team that values openness, simplicity, generating impact, and ownership.
The Role
As the Partnership & Ecosystem Marketing Lead at WalletConnect, you will be reporting into the Head of Marketing and play a pivotal role in driving the go-to-market strategy for partnership integrations and fostering ecosystem growth. You will collaborate closely with internal teams and external partners to drive usage and adoption of WalletConnect's products and services within the broader blockchain and crypto ecosystem: wallets, dApps, NFTs, gaming, SocialFi, etc.
Responsibilities:
- Strategic Partnership Development: In collaboration with the product and business development teams, prioritize and establish strategic partnerships with key players across blockchains, apps and wallets to expand WalletConnect's ecosystem.
- Go-to-Market Strategy: Support the go-to-market of WalletConnect’s product roadmap with co-marketing initiatives spanning product launches, joint marketing campaigns, and user acquisition strategies.
- Manage launch and sustain communications planning across all owned, earned, paid & partner channels, effectively communicating strategy and working collaboratively with both internal and external stakeholders from ideation to execution.
- Relationship Management: Cultivate strong relationships with partners, including blockchain projects, decentralized applications (dApps), wallets, exchanges, and other ecosystem stakeholders.
- Integration Support: Support BD & DevRel as needed during the integration process, ensuring smooth implementation of WalletConnect's technology and services.
- Support and own partner relationship as marketing point of contact (PoC).
- Feedback loop to inform both marketing and BD on positioning and improvements from launch through sustain phases.
- Usage and Adoption Growth: Drive usage and adoption of WalletConnect's technical products and services within partner ecosystems through proactive engagement, education, and incentivization programs.
- Market Analysis: Stay abreast of industry trends, competitive landscape, and market dynamics to identify opportunities for strategic partnerships and ecosystem growth.
- Performance Tracking: Monitor and analyze partnership performance metrics, track KPIs, and iterate on strategies to optimize partnership ROI and impact.
Requirements
- Bachelor's degree in Business, Marketing, Computer Science, or related field. MBA or relevant advanced degree preferred.
- 5+ years experience in product partnership management, business development, or ecosystem growth roles within the blockchain, cryptocurrency, or fintech industry.
- Strong understanding and passion for blockchain technology, decentralized infrastructure and applications, and the broader cryptocurrency ecosystem.
- Ability to easily learn and understand unfamiliar concepts and identify marketing opportunities across a broad spectrum of technologies
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
- Strategic thinker with a results-oriented mindset and the ability to translate business objectives into actionable plans.
- Analytical mindset with the ability to leverage data and insights to drive informed decision-making and optimize partnership performance.
- Highly motivated self-starter with a proactive approach to problem-solving and ability to thrive in a fast-paced, dynamic startup environment.
Benefits
- Fully remote position with a budget for your home office or work environment
- Regular team offsites to amazing places around the world
- Opportunities to travel to conferences and community events
- Generous PTO and parental leave
- Meaningful Learning and Development budget
- Competitive compensation package including salary, equity and possibly tokens
- If you’re in the US, we’ll also cover your healthcare
- The chance to build and grow with one of the most recognized companies in Web3 and have fun while we do it
WalletConnect is an equal opportunity employer and we encourage applications from candidates of all backgrounds and experiences. We celebrate diversity and are committed to creating an inclusive environment for all employees.
