Are you known for exceeding expectations? Do you embrace the Spirit of Hawai‘i? Then please keep reading because we’re looking for people like you at Hawaiian Host Group.
Who are we? Hawaiian Host Group (HHG) is a leading Hawai‘i-based consumer goods company with a portfolio of brands that includes Hawaiian Host, Mauna Loa, MacFarms, KOHO, and Kapua Orchards. Sold in over 23 countries, HHG produces a suite of products ranging from flavored macadamia nuts to artisan chocolates, and macadamia milk-based ice cream. Our dedicated team of Hosts of Hawai‘i is spread across our headquarters in Honolulu and offices in Hilo, Kona, Los Angeles, and Tokyo. HHG has 3 manufacturing plants in Hawai'i, as well as the state's largest single macadamia farm.
We are an excited team of people that all have one vision in common: sharing the Spirit of Hawai‘i with the world. Expect camaraderie, product tastings, and other (virtual and in-person) events that make our culture unique. And more importantly, know that your work contributes to our purpose; to make the Islands’ future flourish. We do this through our Takitani foundation that grants scholarships to deserving local students, our solar farm on the Big Island, and other social & environmental initiatives.
That’s enough about us for now, we’d love to learn more about you. Read the job description below and let us know if you’re interested. We can’t wait to meet you!
POSITION SUMMARY:
The eCommerce Specialist, reporting to the eCommerce Manager, will drive direct-to-consumer (D2C) customer retention and loyalty through email marketing, SMS campaigns, loyalty programs, customer reviews, and design initiatives for Hawaiian Host Group’s consumer brands. This role also supports user experience (UX)and performance marketing for the company’s online channels. The ideal candidate will have a passion for digital marketing, a creative mindset, and a data-driven approach to optimize customer lifetime value.
ESSENTIAL FUNCTIONS:
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Assist the eCommerce team in achieving key performance indicators (KPIs), including profitability, sales, margin, traffic, conversion rates, new customer acquisition, and average order value.
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Email & SMS Marketing:
- Develop, implement, and manage email and SMS marketing calendar.
- Collaborate with vendors & marketing teams on designing and executing engaging campaigns & flows.
- Segment customers by behavior and preferences to deliver targeted and personalized campaigns.
- Track and analyze email performance metrics to offer insights and actionable recommendations for boosting customer engagement and loyalty.
- Create and implement SMS marketing campaigns to enhance customer interaction and drive sales.
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Design and Content:
- Work closely with agency partners and marketing teams to design on-brand email templates, SMS graphics, and loyalty program materials.
- Create and develop creative assets for performance marketing campaigns, including images, videos, and graphics.
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Loyalty Programs & Customer Reviews:
- Manage and optimize loyalty program to drive repeat purchases and improve customer participation & retention.
- Develop and implement strategies to reward and incentivize loyal customers.
- Monitor program performance, analyze customer feedback, and recommend improvements based on data insights.
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D2C Website Management:
- Manage product listings to ensure accuracy and optimization for search engines.
- Conduct promotional campaigns on D2C sites, ensuring alignment with brand guidelines and business goals.
- Upload blogs and other content pertinent to our consumers.
- Track website performance and key metrics to pinpoint areas for improvement as needed.
- Review data to identify trends and areas for improvement in products and services
OTHER RESPONSIBILITIES:
- Exemplify adherence to company policies and procedures while consistently upholding high standards in all responsibilities.
- Fulfill any additional duties or projects as assigned, demonstrating flexibility and a proactive approach to meeting organizational needs.
- Regular attendance is required for the position.
Education, Experience, and Skills Required:
- Bachelor’s degree in Marketing, Business, Information Systems, or related field; or equivalent relevant work experience.
- 1-3 years of experience in eCommerce.
- Knowledge of Adobe creative suite or Figma experience preferred.
- 1-3 years of experience in email (e.g., Mailchimp, Klaviyo, Omnisend) and SMS marketing tools.
- Knowledge ofloyalty & retention programs (e.g.Yotpo, Recharge) preferred.
- Proven track record of implementing sales-enhancing strategies.
- Strong understanding of best practices and techniques in eCommerce.
- Strong project management, research, and troubleshooting skills.
PHYSICAL DEMANDS:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodationmay be made to enable individuals with disabilities to perform the essential job functions.
- The position requires carrying less than 25 pounds; bending; stooping; crouching; side bending; overhead reaching; handling; stair climbing; forward reaching; grasping; sitting; standing; walking, finger dexterity; vision; hearing; eye-hand-foot coordination.
COMMUNICATION DEMANDS:
- The position requires visiting/working at different worksites; training/giving verbal instructions; talking to outside trade persons/vendors; written communication to co-workers and outside persons/vendors; supervising others; responding to written or verbal requests of co-workers and vendors.
WORK ENVIRONMENT:
- Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee works in an office environment and is infrequently exposed to weather conditions.
- The noise level in the work environment is usually light.
Hawaiian Host Group is an Equal Opportunity/Affirmative Action Employer.
