Bevel seeks an analytical and growth-focused eCommerce Performance Manager to drive performance across our DTC site and e-retail channels. This role is responsible for the hands-on optimization of digital channels, focusing on enhancing site performance, executing and refining email and SMS campaigns, and managing digital assets. The ideal candidate has substantial experience with Shopify, a data-driven, test-and-learn mindset, and the ability to translate insights into actionable improvements that drive growth and elevate the customer experience.
Key Responsibilities:
Optimize DTC Site Performance
- Support the achievement of high-level eCommerce KPIs established by the Senior Director through detailed execution and continuous improvement of tactical performance metrics.
- Conduct daily performance monitoring of the Bevel DTC site on Shopify, identifying areas for UX improvement and conversion optimization.
- Responsible for monitoring, reporting, and optimizing key performance indicators (KPIs) such as conversion rate, AOV, and customer engagement metrics under the targets and strategic direction set by the Senior Director.
- Implement A/B testing and personalization strategies to improve customer experience and increase key metrics like conversion rate, AOV (Average Order Value), customer retention, etc.
Drive eCommerce Growth Through Data Analysis
- Drive day-to-day eCommerce growth through tactical data analysis and reporting under the strategic guidance of the Senior Director.
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Conduct daily data analysis on site traffic, customer behavior, and sales metrics to provide actionable insights and support ongoing optimizations, feeding key findings into the Senior Director’s strategic planning.
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Use analytics tools to generate insights and adjust strategies across all digital channels.
Manage Owned Digital Channels (Email & SMS)
- Execute and optimize email and SMS marketing campaigns as directed by the broader CRM strategy led by the Senior Director, ensuring alignment with brand voice and promotional calendars.
- Build and optimize automated flows (e.g., welcome series, abandoned cart, post-purchase) to drive customer engagement, retention, and conversions.
- Track and analyze campaign metrics (open rates, click-through rates, conversions), using insights to refine strategies and improve channel effectiveness.
Digital Asset Management Across DTC Site and E-retail Partners
- Maintain an up-to-date library of digital assets (images, videos, descriptions), ensuring consistent branding and quality across the DTC site and e-retail partner platforms.
- Regularly audit and optimize digital assets for web performance and brand alignment, updating as needed for product launches, promotions, and seasonal campaigns.
- Analyze asset performance across channels, implementing improvements based on data insights to drive engagement and conversion.
Collaborate on E-retail Strategies
- Partner with e-retail platforms to optimize Bevel’s presence, ensuring product pages, pricing, and brand positioning are competitive and compliant.
- Coordinate promotional campaigns with e-retailers to align with brand goals and evaluate results post-campaign.
Performance Testing and Continuous Improvement
- Adopt a test-and-learn mindset to continuously improve site and digital channel performance.
- Develop and execute a roadmap of experiments (e.g., UX/UI, pricing, bundling) to maximize impact across the customer journey.
Benchmarking and Reporting
- Provide regular performance reports detailing KPIs, insights, and areas for improvement.
- Track and benchmark Bevel’s eCommerce performance against industry standards, implementing adjustments to stay competitive.
Collaborate Cross-functionally
- Collaborate with Product, Marketing, and CX teams on operational enhancements, ensuring that daily digital performance aligns with the strategic objectives defined by the Senior Director.
Must Haves
- 3-5 Years experience on a DTC Brand
- Understanding of Shopify, including customization, integrations, and platform-specific optimization.
- Ability to interpret and act on data from analytics tools (e.g., Google Analytics, Shopify analytics), focusing on key eCommerce metrics like conversion rate, AOV, and customer lifetime value.
- Proven ability to identify challenges and quickly develop solutions that address root causes, particularly for performance, UX, and operational issues across digital channels.
- Hands-on experience managing email and SMS campaigns, with a strong understanding of segmentation, personalization, and performance tracking.
- A growth-oriented mindset, continuously experimenting and iterating to drive optimization across the customer journey.
- Ability to identify customer pain points and recommend UX improvements to enhance engagement and conversions.
- Ability to efficiently manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
Nice to Have
- Beauty industry experience
- In-depth knowledge of evolving eCommerce strategies and trends and how to apply them to CPG brands
- Previous Omni-channel retail experience
- Start-up experience or similar experience in a fast-paced environment.
