The Ecommerce Marketing Director will be responsible for leading the development and execution of ecommerce marketing strategies that drive revenue growth, customer acquisition, and retention. This role requires a deep understanding of ecommerce marketplace management, media buying, digital media, and marketing tactics. The ideal candidate will have a minimum of 6-7 years of agency experience with a focus on ecommerce, as well as experience managing and developing a team.
Key Responsibilities:
- Develop and execute ecommerce marketing strategies that drive revenue growth, customer acquisition, and retention.
- Manage marketplace relationships and ensure product listings are optimized for maximum visibility and sales.
- Knowledge about media buying efforts across multiple channels, including paid search, display, social media, and affiliate marketing.
- Identify and implement ecommerce improvement strategies to increase conversion rates, average order value, and customer lifetime value.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business objectives.
- Monitor and analyze ecommerce performance metrics to identify opportunities for optimization and growth.
- Stay up-to-date with industry trends and best practices in ecommerce marketing and share knowledge with the team.
Desired Skills and Experience:
- Minimum of 6-7 years of agency experience with a focus on ecommerce.
- Proven track record of driving revenue growth through ecommerce marketing strategies.
- Strong knowledge of marketplace management, media buying, digital media, and marketing tactics.
- Experience managing and developing a team.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams.
- Bachelor's degree in marketing, business, or related field.
