Campaign Strategy & Management:
- Work closely with the Commercial Director to develop innovative paid and organic campaign strategies across META, TikTok, and other digital platforms.
- Set up and manage PPC campaigns (META,, TikTok), ensuring proper tracking and optimization.
Ecommerce Platform Optimization:
- Ensure the Shopify website is optimized for user experience and conversion.
- Write briefs for landing pages and collaborate with internal and external parties to ensure timely and effective execution.
Cross-Department Collaboration:
- Collaborate with the marketing team and external content agencies to ensure cohesive marketing campaigns across paid and organic channels.
- Work closely with the logistics team integrate customer feedback into marketing and product development decisions.
Promotions & Discount Strategy:
- Manage seasonal promotions, ensuring alignment with the yearly campaign calendar.
- Collaborate with the team to set up promotions and manage the discount structure, under the guidance of the Commercial Director.
Performance Monitoring & Reporting:
- Monitor daily performance of META campaigns and provide regular updates to the Commercial Director.
- Collaborate with the team to ensure weekly reporting on website performance.
- Use analytics tools such as Google Analytics, Shopify, and META insights to refine and optimize campaign performance.
CRO & Customer Experience Improvement:
- Identify areas for improvement in the user journey and conversion rates alongside the Commercial Director to implementing data-driven optimizations.
- Project manage Conversion Rate Optimization (CRO) initiatives and oversee the implementation of user experience improvements on the website.
- Bachelor’s degree in marketing, business, or a related field.
- Minimum 3-5 years of experience managing ecommerce platforms and digital marketing campaigns, preferably with Shopify.
- Proven experience in PPC campaign management (META, Google, TikTok).
- Strong knowledge of Google Analytics, Shopify, and other performance tracking tools.
- Ability to work cross-functionally and manage relationships with internal and external partners.
- Excellent project management skills, with the ability to manage multiple tasks and meet deadlines.
- Analytical mindset with the ability to interpret performance data and optimize campaigns accordingly.
- Strong communication and collaboration skills, with a team-oriented attitude.
- We're offering a competitive salary and benefit package for you
- Last but not least…you’ve probably already guessed that the vibe in our workplace is friendly and fun… but that’s a bit of an understatement
- Home Office opportunity
