eCommerce Analytics Manager

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") eCommerce team, we are changing the way our customers interact with Fender. By adding unique experiences and product offerings we are re-inventing the way people can access our legendary brand.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

Fender is seeking an eCommerce Analytics Manager with strong business acumen to join our team. Utilizing your analytical prowess, you will meticulously analyze data and distill into actionable insights and strategic recommendations.  You are an insatiably curious self-starter who thinks critically, objectively and seeks opportunities within the data.

Essential Functions:

• Design, conduct and interpret analytics to answer business questions with a focus on turning them into actionable insights, driving growth and improving the digital customer experience, with the guidance of the VP eCommerce, business and independently
• Pull and analyze data to help support the growth strategy for the ecommerce business with a focus on improving the conversion funnel, merchandising and user experience
• Analyze the impact of marketing channels (paid, CRM, organic, direct) to core metrics (traffic, conversion, AOV, new and repeat customers)
• Synthesize drivers and draggers turning them into actionable insights and recommendations to drive growth based on the findings
• Accountable for the integrity of all eCommerce reporting and insights, including weekly, monthly, and quarterly reporting of KPIs tied to revenue
• Develop and maintain comprehensive data tracking plans to ensure alignment with business objectives to accurately capture and utilize relevant metrics for strategic decision making including eComm performance paid media investments
• Key contributor to business reviews, testing and product roadmap
• Use customer data and feedback to understand shopping behaviors, buying trends, product trends, retention, loyalty, lifetime value, and more to inform loyalty strategies.
• Partner with the enterprise Data & Analytics department to investigate, troubleshoot and resolve data anomalies. Collaborate and provide recommendations and insights to improve reporting.
• Champion the integration of new analytical techniques and digital tools, promoting a culture of data driven decision making, continuous improvement and innovation
• Effectively create reports and presentations that use data visualization and storytelling to communicate findings to executives and stakeholders
• Additional duties as assigned

Qualifications:

• Bachelor’s degree or equivalent required
• 7+ years’ experience in web analytics and digital analytics best practices and programs
• Experience managing external partners, indirectly managing and influencing key stakeholders
• Understanding of how commercial tactics, ecommerce funnels, media, CRM tactics work together to drive optimal customer experience and business results
• Independent accountability to deliver high-quality analytics products to the business. Strong analytical and mathematical proficiency, curious mindset, and problem-solver
• Ability to validate analysis, reports and underlying data and collaborate with Data, Insight and Analytics team to resolve any reporting and system data integrity issues
• Demonstrated ability to present insights and recommendations in a clear, thoughtful ways
• Leverage tools such as Amplitude, Content Square, Segment, Tableau, Power BI, Avo and AB testing tools
• Familiarity with Alteryx, Avo, SQL, Python a plus

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position.  “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive.  The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs.  If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work.  Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role – especially as a new hire – and compensation decisions are dependent on the facts and circumstances of each case.  Subject to the foregoing, the current pay scale for this position is $95,000 - $130,000.00