We have an excellent opportunity for a Earned Media - Marketing Manager to join our dynamic team based in Riyadh, Saudi Arabia. This is an exciting opportunity to join our rapidly growing marketing team as part of our overall expansion at Rewaa.
This individual will be responsible for managing Earned Media initiatives in order to drive growth and engagement for our B2B tech SaaS startup. The ideal candidate will have a strong understanding of public relations and experience creating and executing successful earned media campaigns, including media outreach, influencer partnerships, and events.
Key accountabilities for this role include:
- Develop and execute a comprehensive earned media strategy to drive new business and grow existing accounts.
- Build and maintain relationships with key journalists, bloggers, and influencers in the B2B technology and SaaS space.
- Plan and execute media outreach and influencer campaigns to drive awareness and engagement for our brand and products.
- Manage events, including industry conferences and trade shows, to promote our brand and build relationships with key stakeholders.
- Utilize analytics and data to continuously optimize the performance of earned media initiatives and improve ROI.
- Stay up-to-date with the latest industry trends and technologies and continuously evaluate and recommend new earned media initiatives and tactics.
- Collaborate with the marketing and sales teams to understand target personas, messaging, and objectives, and use that information to drive lead generation and engagement.
