This role is responsible for user growth and Earn and Loan volume growth in CEE, EU and the UK.
Plan and execute campaigns, promotions, AMA for the purpose of user growth and product growth in CEE, EU and the UK.
Utilize local promotional and communication channels such as paidads, meetups to achieve goals.
Explore marketing collaboration opportunities and external resources with external partners such as KOL and token partners.
Collaborate with internal cross functional teams for marketing plan execution and cross-sell campaigns.
Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.
Requirements
3+ years of experience in product marketing, defi protocols, channel marketing, or user growth.
Fluency in English.
Deep understanding of CEE+EU markets and crypto trends.
Based in time zone UTC +2 to UTC+4.
Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner.
Solid Understanding of Binance and competitors’ Earn and Loan Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.
Data-oriented with strong analytical skills and writing skills.
