With the ability to cross borders and unite global communities, we foster a movement of diverse and like-minded individuals sharing their passions and celebrating their own roots, and championing inclusivity. The diverse and deep-rooted diaspora culture is the bedrock of our brand, echoing in every collection - and always portrayed through the lens of the youth.
The role
We are looking for an E-Commerce Manager who will lead the growth and expansion of our online sales while staying on brand. In this role, you will be leading a small team and agency to reach our KPI’s regarding our online revenue and key e-commerce metrics, growth and expansion in key markets through performance marketing and localization, optimization, and testing, CRM, data, and reporting.
Responsibilities
Oversees the planning, onsite optimization, content development, warehousing, and web analytics
Responsible for reaching monthly / annual sales goals, based on the sales and performance targets
Manage the E-commerce and Performance Marketing agency that handles the day-to-day site operations, CRM, and performance marketing
Manage the eCommerce calendar and budgets
Responsible for overall site, customer experience, growth, and KPI performance in liaison with the E-Commerce agency
Set project roadmap for website development, identify areas for savings and growth, and ensure ROI on all initiatives
Advice internal teams, on product, mix, offers, and quality based on your data
You make decisions based on data and are able to provide relevant data-driven insights to the rest of the company: Production, Design, Art Direction, Marketing, Wholesale
You oversee all E-commerce Operations and keep a close eye on the operations from our warehouse and logistics partners by working closely with our Logistics Manager
Reporting
Responsible for reporting all business reports of key business metrics
including site performance, conversion rates, sales by product and all digital channels
