Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") China sales team, we will connect the culture and product legacy of Fender with Chinese consumers and musicians, support them at every stage of their music career.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are searching for an E-Commerce Account Manager based Shanghai, China.
Essential Functions:
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Strategy：
- Develop long term e-commerce strategy for Fender brand and products in China market.
- Develop Tmall activation strategy to drive Fender’s brand online awareness and to develop brand favorability.
- Lead the strategy and action plan to open Fender JD store.
- Own the relationship with e-comm channels, partners and agencies.
- Assesses the competitive landscape by examining merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and recommend changes to the online category strategy based on customer and competitor insights; brand strategies; analysis of KPIs (e.g., sales, conversion, in-stock levels, and assortment alignment) and category or product-specific promotions.
- Explore potential business opportunities on multiple e-commerce channels, e.g. Douyin, Wechat, Red. Etc.
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Sales：
- Understands the overall merchandising strategy for each product category.
- Work with regional sale lead to define ecommerce sales strategy and an optimal business mix to achieve yearly sales and margin target Fender.
- Work together with product and logistic team to improve online sales forecast accuracy.
- Constantly monitor performance of key product/offer to drive business and improve purchase rate, and regularly provide monthly review.
- Partners with product management teams to identify new opportunities.
- Proactively identifies opportunities in the assortment for growth/decline by category based on market trends, competitive landscape, and historical performance.
- Coordinate sales effort with team members and other departments
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Marketing:
- Manage and optimize Tmall / JD brand experience, incl. brand zone, online design and online VM, etc.
- Manage in-platform media and marketing campaigns, incl. Super Brand Day.
- Create an effective and attractive marketing campaigns together with brand marketing team to drive high-quality traffic to Tmall / JD store with better conversion rate.
- Ecommerce CRM program management.
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Customer Services:
Provide guidance to customer services team of partners. To achieve:
- Present, promote and sell products/services using solid arguments to existing and prospective customers
- Expedite the resolution of customer problems and complaints to maximize satisfaction
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Analysis:
- Analyze territory/market’s potential, track sales and status reports.
- Use in-platform or 3rd party tools to track and analysis consumers behavior, demographic, purchasing habit, etc & provide reports on regular base.
- Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
- Continually seeks to improve the online experience by researching and staying abreast of new and innovative online solutions and capabilities; industry trends and emerging customer and market needs.
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Others:
- Continuously improve through feedback
- Contributes to team effort by accomplishing related results as needed
Qualifications:
Education and/or Certifications and/or Training:
- Required: University degree
- Preferred: Bachelor’s Degree in Business, Sales, Marketing or related field
Minimum Professional Experience:
- 5 years eCommerce merchandising experience, 2 years in Alibaba, JD or Brand site. E-Commerce background on Luxury, premium lifestyle or 3C industry is preferred.
Business Knowledge, Skill Requirements, and Desired Attributes:
- Strong understanding of Fender Brand.
- Abundant knowledge of Chinese E-commerce landscape and extensive experience in operating.
- Consumer focused, highly analytical, and inquisitive by nature
- Excellent communication skills, both written and in-person
- Strong attention to detail and organizational skills with the ability to prioritize and adapt in fast paced environment.
- Comfortable on a small dynamic team and willing to assist in other areas as needed.
- Comfortable working within an International organization and able to influence for positive outcomes.
- Multi-lingual (English highly desired.)
- A passion for music
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
