Role purpose
- Develop, implement and review marketing campaigns designed to achieve the growth and revenue goals of the Division
- Support development and execution of campaigns across division for the asset per se.
Accountabilities
- Business accountabilities
- Lead the development and deployment of Division campaign strategy — both short term and long term.
- Develop and monitor market intelligence, bring customer insights in the marketing plan.
- Work closely with the commercial organization for leading campaign efforts both for the existing and for the new GTM locations.
- Ensure that the sales force have the right and effective campaign tools to fulfill their job delivery in the marketplace through high visibility campaign.
- Support strong business contribution and profitable growth through judicious use of people and financial resources available.
- Ensure crop campaigns are executed and derive synergies wherever possible.
- Strong co-ordination with other employees in the commercial unit for effective business delivery.
- Any other responsibilities as assigned by senior managers from time to time including Country/Division projects.
Knowledge, experience & capabilities
Critical knowledge
- Sales and Marketing principles, particularly around campaign mgmt. and marketing communications
- Understanding of agri and rural marketing concepts and methods
Critical experience
- Proven track record in in sales and sales management
- Proven leadership skills and line management experience
- Proven track record in being a good team player and team management skills
- Strong ability to understand customer needs, structure and business drivers
Critical technical, professional and personal capabilities
- Coordination across functions, in particular with sales teams
- Influencing capability at country and Division leadership level
- Handling pressure of multiple campaigns in various regions of the division
Critical leadership capabilities
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
- Develops people, organization and self
- Collaborates across boundaries
Critical success factors & key challenges
- Achievement of business objectives of campaigns and of the Division
- Quality of campaign management and execution. Understanding and delivery by the sales team
- Coordinating campaigns across multiple crops in varied regions of the Division
- Establishment of authority and influence within Sales LT
People are at the heart of what we do:
- Once a year Full body check
- Competitive insurance scheme
- Employee assistance program – to take care of your and your loved ones mental health
- Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
- Education assistance – for your career growth
- People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’
