Twist Bioscience is seeking a visionary and data-driven Strategic Marketing and Analytics Director to lead the development and execution of high-impact marketing and potentially company wide strategic initiatives, and to lead our analytics efforts for measurable impact and informed decision-making. You will play a leadership role in translating complex business information and questions into actionable insights, driving growth across all areas of the organization.
What You'll Be Doing:
- Lead the development and execution of a comprehensive portfolio and marketing strategy aligned with Twist Bioscience's business objectives and market opportunities.
- Lead the product and marketing analytics function, fostering a culture of data-driven decision making and collaboration across the organization.
- Bridge technology/product roadmaps to executive and customer facing communications
- Conduct in-depth market research and competitive analysis to identify new market opportunities and inform product marketing strategies.
- Stay up-to-date on the latest marketing trends and technologies within the life sciences industry.
- Develop and present market research and marketing reports to senior management, outlining key insights and recommendations for optimizing portfolio strategy and marketing effectiveness.
- Conduct in-depth data analysis to identify opportunities for revenue growth, cost optimization, and process improvement.
- Design and develop advanced analytical models and dashboards to track key business metrics, identify trends, and provide insights for optimizing performance.
- Utilize data visualization tools to communicate complex data insights in a clear and concise manner to both technical and non-technical audiences.
- Develop and maintain strong relationships with IT, finance, and other departments to ensure smooth data access and integration.
- Stay up-to-date on the latest trends and technologies in business analytics and artificial intelligence.
- Lead the development and implementation of a data governance framework to ensure data quality and security. Identify and implement new data-driven tools and technologies to enhance analytical capabilities.
- Manage the marketing budget and identify opportunities for maximizing ROI.
What You'll Bring to the team:
- 10+ years of experience in strategic marketing within the life sciences or biotechnology industry, or in business analytics, data analysis or a related field.
- Strong understanding of the synthetic biology market and its key applications.
- Experience in B2B, e-commerce, and digital marketing strategies and tactics, is desired.
- Excellent communication, collaboration, and interpersonal skills, with the ability to translate technical concepts into clear and actionable insights for all levels of the organization.
- Strong leadership skills with the ability to motivate and inspire a team.
- Ability to work effectively in a fast-paced, dynamic environment.
- A passion for science and technology, and a strong desire to make a positive impact on the world.
Bonus Points:
- Past management consulting experience is desired but not required
- Experience with marketing automation tools and marketing analytics platforms.
About Twist Bioscience
Twist Bioscience synthesizes genes from scratch, known as “writing” DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
Twist Bioscience Corporation is an Equal Opportunity Employer. Twist Bioscience Corporation provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic characteristics, or any other category protected by law.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
