Director, Social - up to £80k

About Golin:

We are a progressive public relations agency, designed to reach a profoundly diverse global market. We proudly reclaim and redefine PR at a time when earning attention has never been more important. Our progressive approach aligns earned first, data driven creative with the customer journey, to build relevance and deliver maximum impact for our clients.

With 50 offices around the world and 60 years of experience, ‘Go All In’ is our agency’s ethos and commitment to bravery over mediocrity. We Go All In, in everything we do. We are committed to Go All In for our people, offering a full benefits programme that builds a culture of happy people who are the best at what they do. We’re proud of the work we do, and even prouder when it is recognised by our peers. Over the last five years, we have been named ‘Agency of the Year’ ten times in a row and received many awards for our creative work. It’s a testament to our team’s excellent work and dedication to innovation and client service. In 2019, 2020 and 2021, we were named PRWeek Global Agency of the Year and AMEC Research and Measurement Team of Year.

Golin is seeking a senior social media lead to join our London team and lead the social strategy for a globally renowned confectionery brand. This is a pivotal role for a strategic and visionary social director with a proven track record of managing high impact social campaigns across a variety of platforms, including both consumer focused and corporate channels like LinkedIn.

If you are passionate about creating innovative and results driven social strategies and have the expertise to navigate the complexities of a global brand’s social presence, we want to hear from you.

Key Responsibilities

• Develop and maintain strong relationships with senior client stakeholders to understand their business priorities, providing strategic recommendations that integrate social media to drive overall business success
• Lead the creation and implementation of comprehensive social strategies that address both B2B and B2C audiences, ensuring consistency in messaging, brand tone, and engagement across various platforms and markets
• Demonstrate expertise across all major social media platforms, with a particular focus on LinkedIn, YouTube, and emerging channels beyond Instagram and Snapchat, ensuring content aligns with each platform’s unique opportunities and audience
• Oversee the planning, execution, and continuous optimisation of social media roadmaps, ensuring all campaigns are aligned with business goals and adjusted to evolving client needs, market trends, and platform developments 
• Act as a senior leader within the internal team, mentoring and developing the skills of team members, especially around corporate social media best practices, while promoting a culture of continuous learning and improvement 
• Collaborate closely with creative, digital, and strategy teams to produce engaging, high quality social content that maximises platform functionalities and drives measurable results 
• Champion the implementation of performance driven, best practice processes across the team, enhancing the quality of client deliverables and results 

Ideal Candidate Attributes

• A strategic and visionary leader with experience directing complex, high-profile social campaigns for global brands
• Demonstrable experience in managing both corporate (B2B) and consumer (B2C) social media strategies, with expertise in leveraging platforms like LinkedIn for business impact, beyond other channels  
• Proven ability to lead, inspire, and manage a team in a fast paced environment
• Strong connections with influencers across relevant sectors and the ability to build and leverage those relationships to support client campaigns 
• Ability to manage multiple projects effectively, prioritising and adapting as necessary to meet client and business needs 
• Experience working with large, multinational brands and navigating the nuances of social campaigns across different regions, languages, and time zones 
• An innovative mindset, always on the lookout for new ideas, opportunities, and social media trends to keep client strategies ahead of the curve 

If you are ready to take on a leadership role and drive social innovation for one of the world’s leading confectionary brands, we’d love to hear from you.