Director, Site Analytics Implementation
This is a technical and analytical role, reporting to the company’s Customer Experience & Analytics team. The right candidate will be an Adobe expert and be able to lead complex analytics tagging projects from business requirements gathering through implementation and QC.
We are looking for someone that can engage Business and Marketing peers to understand their measurement and tracking needs; work with the Technology team to understand current site architecture and recommend and implement tagging to close any gaps and deliver the required reporting solutions to the company.
Responsibilities:
- Work with various internal business owners and stakeholders to understand business objectives and recommend corresponding measurement strategies
- Develop clear and specific Business Requirements Documents (BRDs) to ensure all parties are aligned on how project deliverables will address business objectives
- Translate BRDs into detailed and thorough technical specifications documents that will provide clear direction to Technology team (Developers)
- Audit analytics objects, tags and reporting elements and recommend fixes or enhancements to achieve business goals
- Update Adobe Analytics code to implement new / enhanced tracking and reporting capabilities e.g. Launch code, report suite configuration, marketing channel processing rules, classifications
- Independently create and QA A/B and multi-variate tests using Adobe Target
- Perform all necessary testing and QA
- Create new and custom reporting
- Maintain up-to-date technical specifications, SDRs and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting
Pay Range: $140k-175k
- Bachelor's degree or equivalent
- 7+ years’ relevant work experience including managing direct reports
- 5+ years’ hands-on and current (within 2 yrs) experience in analytics implementation role(s) using Adobe products – specifically including Adobe Analytics, Adobe Launch, Workspace, Adobe Report Builder, Adobe Target, Adobe Data Warehouse
- High-level, hands-on proficiency using Google Analytics and Google Tag Manager including Looker, Google Ads
- Expertise leading tagging projects from inception through completion including partnering with technical and non-technical stakeholders to build requirements, implementation and QC
- Tagging implementation expertise using various technology platforms and stacks e.g. PHP, single-page applications
- Proficiency using debugging tools
- Strong analytical skills including experience building measurement plans and evaluating competing measurement and attribution methodologies
- Experience with E-commerce measurement and KPIs
- Proven ability to independently manage multiple high-priority projects while also managing workload and performance of direct reports
Ideal candidates might also have:
- Industry experience in live entertainment, travel or hospitality
- Experience using Tableau
- Web development experience, familiarity with multiple programming languages
*EBG does not offer sponsorship or relocation for this role.
Entertainment Benefits Group offers outstanding employee benefits including:
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Basic Life and AD&D (Company Paid)
- Additional Voluntary Benefits (additional life, legal, critical care, and more)
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- Company Bonus Program
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
