Director, Product Marketing

About the Role:

In this role, we’re looking for an analytical product and portfolio marketer to lead product, content, partner, and customer marketing functions for Redpanda. Reporting to the CMO, you will own  the full-spectrum of our product messaging, packaging, segmentation, product launches, content and customer marketing strategy. This foundational role will be critical to the success of the company in the market. 

You Will: 

• Own the market and customer perspective that connects to the GTM strategy for our Cloud and Enterprise products
• Shape, develop, and maintain the messaging framework utilizing internal and external feedback
• Define and drive the launch of new features and lead the development of related content including blogs, decks, press materials, analyst updates and sales training
• Design and develop sales ready enablement content across new features, solutions, packaging, pricing, and competitors. 
• Own the analysis and definition of our ICPs and partner with demand generation to design campaigns and messaging to meet our pipeline goals 
• Lead and own  customer marketing through segmentation, case studies, references, customer advisories, and surveys
• Support pricing and packaging efforts with stakeholders in product and sales 
• Support AR and PR efforts to generate awareness in support of market and sales led activities
• Hire and lead a team of world class product, partner, content, and customer marketers to drive business growth

You Have: 

• Passion for building a fast growing business, with willingness to experiment, hire, lead, and drive the business through strategy and insights 
• 8+ years as a product marketer and 3+ years leading teams for cloud infrastructure products, with hands-on experience  in both sales and product led business models
• Expertise segmenting markets that drive commercial growth, developing messaging frameworks that connect to market segments, along with designing campaigns and content  to educate and inspire software architects, developers and devops teams
• Experience developing product packaging for developer-centric or infrastructure solutions with multi-axis pricing.
• Proven experience managing successful SaaS product launches, and relevant activities and content for blogs, press and analyst relations.
• Experience in streaming infrastructure across transactional and analytical workloads, or the interest, technical background and aptitude to learn.
• Hands-on experience developing sales enablement content, including competitive positioning, release training, deal support etc.
• Proficiency with SaaS analytics, and ability to define, collect and analyze metrics hands-on to guide business decisions.
• Meticulous project management, and ability coordinate across teams with an eye for details, and schedules, and empathy to operate in remote-first environments
• Proficiency in written and spoken English, with a command of grammar, and constructs for technical writing for blogs, articles, web copy etc.
• Resourcefulness, curiosity, keen sense for web/graphics design, communication skills and the emotional intelligence to excel in distributed startup environments.
• Bonus points for public speaking experience and desire to present in small and large groups, meetups and conferences
• Computer science degree(s) with an MBA or equivalent experience.

Please highlight if applicable to you: 

• Your best examples of messaging frameworks, enablement content, web pages, campaign materials and quarterly planning decks

U.S. base salary range for this role is $195,000 - $230,000 (CA, NY, WA) and $170,000 - $200,000 (other US locations). Our salary ranges are determined by role, level, and location. As a remote-first company, we strive to consider each candidate's job-related skills, location, experience, relevant education or training to determine individual base salary. Your talent partner will share more about the specific salary range for your preferred location during the hiring process.