Fullscript is making optimal care easy for everyone. Through our care delivery platform, health practitioners can seamlessly design personalized health plans, provide support and education tools, and effortlessly prescribe and manage the use of healthcare's best supplements — all in one place.
Since 2011, Fullscript has enabled over 90,000 practitioners to deliver care and has helped more than 5.5 MIL patients follow a path to wellness. And we are just getting started.
Come build a healthier future with us.
As the Director of Product Marketing, you will own the full go-to-market (GTM) strategy and execution for Fullscript. In this dynamic role, you will collaborate with product, marketing, sales, and customer service to ensure that our solutions meet market needs and drive customer success. The ideal candidate is customer-obsessed, data-driven, with deep experience in SaaS based companies.
Key Responsabilities:
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Strategic Leadership: Define and execute a comprehensive product marketing strategy that aligns with company goals and market needs
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Team Leadership: Build, mentor, and lead a team of product marketing managers that can scale with Fullscript’s growth.
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Product Positioning and Messaging: Develop clear, differentiated, and compelling messaging that resonates with Fullscript's target audiences, including healthcare practitioners and patients.
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Go-to Market Strategy: Lead GTM strategies across product areas and commercial initiatives, contributing to a unified customer engagement plan that drives acquisition, growth, and retention, with a consistent product narrative throughout.
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Market Research & Customer Insights: Conduct market and competitive research to understand the needs of our customers, market trends, and the competitive landscape. Use these insights to influence product development and marketing strategies.
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Commercial Team Enablement: Partner with sales, customer success and customer service to develop materials and training to enable the commercial teams to effectively communicate product value and differentiate Fullscript in the market.
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Customer Engagement & Advocacy: Work closely with customer success to identify success stories, create case studies, and foster customer advocates. Develop programs that engage existing users and drive product adoption and expansion.
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Cross-functional Leadership: Work closely with product management to define product strategy and with marketing teams to execute multi-channel campaigns that drive product awareness and usage.
Qualifications:
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Experience: 8+ years of product marketing experience in a seasoned SaaS business.
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Leadership: 3+ years of experience managing and developing a high-performing product marketing team.
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Expertise: Proven success in launching products, developing go-to-market strategies, and driving product adoption.
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Skills: Strong analytical, communication, and presentation skills. Ability to translate complex product features into clear customer benefits.
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Collaboration: Demonstrated ability to work cross-functionally and build strong relationships with product, sales, marketing teams and other key stakeholders and leaders.
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Hands on: Direct and hands-on experience driving product marketing functions during high periods of scale
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Bonus if you have experience working within a Digital Health Platform.
Why You'll Love Fullscript:
- Competitive Total Rewards offerings
- RRSP matching (within Canada)//401(k) savings plan & matching (within US)
- Customizable Health Benefits (medical, dental, vision) + HSA/FSA
- Flexible Paid Time Off program
- Discounts on Fullscript catalog of products for self, family & friends
- Training allowance and company-wide learning initiatives
*Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that’s in-office, at home, or a bit of both 🐶🏡
Fullscript is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.
Accommodations are available on request for candidates taking part in all aspects of the selection process. Please send an email to [email protected] and let us know the nature of your request and your contact information.
Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.
