Director, Product Marketing

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As Director, Product Marketing, you are a strategic leader responsible for driving the success of the company’s product portfolio through comprehensive go-to-market strategies, impactful messaging, and market differentiation. Working cross-functionally with Product, Sales, Marketing, and Customer Success, you will define and execute initiatives that amplify product value, fuel pipeline generation, and enable customer adoption and retention.

This role is pivotal in bridging the gap between market needs and product capabilities, ensuring that our messaging resonates across all stages of the customer journey. You will oversee and contribute to creating sales and marketing assets, delivering data-driven insights, and shaping the strategic direction of product marketing initiatives that align with business objectives.

In addition to driving strategy, you will manage and mentor a high-performing team, fostering a culture of excellence, innovation, and collaboration to achieve measurable outcomes.

Responsibilities

• Develop and Execute Comprehensive Go-to-Market Strategies
  • Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals.
  • Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives.
  • Define and own launch objectives, milestones, and KPIs to track and report success.
• Craft Messaging and Positioning that Resonates Across Channels
  • Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries.
  • Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, and events.
  • Equip teams with clear narratives that align with both product functionality and customer pain points.
• Deliver Market Insights to Inform Strategy
  • Conduct in-depth market research, competitive analysis, and customer interviews to identify market trends, white space opportunities, and gaps in the portfolio.
  • Serve as the expert on market dynamics, buyer personas, and customer needs to guide Product development and marketing efforts.
  • Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities.
• Enable Sales and Marketing Teams with Strategic Resources
  • Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, and playbooks, ensuring alignment with product and campaign strategies.
  • Collaborate with Marketing to design and deliver educational content, such as blogs, whitepapers, ebooks, and videos, to support demand generation and thought leadership efforts.
  • Partner with Sales Enablement teams to train Sales and Customer Success teams on messaging, use cases, and market differentiation.
• Champion Customer-Centric Feedback and Advocacy
  • Lead efforts to collect and integrate feedback from customers, prospects, and partners into product marketing strategies.
  • Advocate for customer needs and pain points within the organization to shape product enhancements and innovation.
  • Partner with Marketing to develop case studies and customer stories that highlight product impact and ROI.
• Own Performance Metrics and Optimization
  • Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and customer adoption.
  • Use data to optimize messaging, campaigns, and enablement strategies for continuous improvement.
  • Report on the impact of product marketing efforts to senior leadership, providing actionable insights and recommendations.
• Lead and Mentor a High-Performing Team
  • Build, develop, and inspire a team of product marketing professionals, fostering a collaborative and results-oriented culture.
  • Set clear goals and performance expectations, providing mentorship and development opportunities to advance team members’ careers.
  • Encourage innovation and cross-functional alignment to drive shared goals across the organization.

Qualifications 

Minimum Qualifications  

• Experience: 10+ years of product marketing experience, including at least 5 years in a senior leadership role, with proven success in high-growth SaaS or technology organizations.
• Strategic Leadership: Demonstrated ability to drive end-to-end go-to-market strategy, messaging, and campaign execution.
• Marketing Expertise: Strong experience partnering with Marketing teams to design campaigns and produce assets for demand generation, thought leadership, and lifecycle engagement.
• Cross-Functional Collaboration: Proven ability to work seamlessly with Product, Sales, and Customer Success teams to align on priorities and deliver business results.
• Data-Driven Decision-Making: Strong analytical skills, with a track record of leveraging data to guide strategy and optimize performance.
• Team Leadership: Success in managing and scaling high-performing product marketing teams while fostering professional growth and collaboration.
• Communication Skills: Exceptional ability to influence stakeholders and communicate value across all levels of the organization.

Preferred Qualifications 

• Educational Background: Bachelor’s degree in Marketing, Business or a related field; an MBA is preferred.
• Industry Experience: Prior experience in a Private Equity-backed organization and familiarity with high-velocity and enterprise SaaS GTM motions.
• Technical Acumen: Understanding of SaaS product functionality and buyer needs in key verticals such as e-commerce, retail, or technology.

What it’s like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

Benefits 

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, and Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture and supplies
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.