Cloudinary was founded in 2012 to solve a simple problem: making it an easy platform to manage images & videos. Over the years we evolved into a $120 million+ annual recurring revenue business serving 10,000 companies across industries – from the smallest Shopify stores to iconic brands like Nike and other worldwide companies.
Cloudinary is now the foundational technology for all images and videos on the internet. Only we provide robust, flexible, and intelligent solutions for every business in the world to harness the power of visual media to tell its story. As a single source of truth for brands’ image and video needs, we also provide a comprehensive array of APIs and integrations to transform every brand into a masterful visual storyteller.
If images and video are the electricity powering the new digital world, Cloudinary is the power grid: enabling anyone to easily plug in and “light up” their business with high-impact visual media, without worrying about the science behind the electrical current.
Cloudinary is looking for a Product Marketing Director to join our team. We just reached an amazing milestone of 2M developer users on our platform. This individual will lead our B2D Product Marketing efforts for our API developer product, Programmable Media, via the self-serve motion. You, as the expert, are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the industry and collaborate with cross functional teams. Come join us here at Cloudinary.
Responsibilities:
- Drive B2D product marketing for Cloudinary’s API product line, Programmable Media, via our self serve PLG GTM motion.
- Bring deep developer persona subject expertise to the product marketing team
- Craft compelling product messaging and stories for key use cases valued by developer personas
- Using data, understand deeply the main self-serve cohorts and work with the growth marketing, developer experience and customer engagement teams to drive acquisition (sign ups) and upsell/cross-sell from free to paid plans.
- Research and devise GTM strategies for upgrading paid self serve plans to enterprise plans and enable sales teams to scale this upgrade motion
- Launch new innovations to existing customers and developer community
- Create value-based content in the form of web content, blogs, datasheets, brochures, demos, videos, presentations and training materials
- Represent Cloudinary at thought leadership, demand generation and company events as the API and developer SME
- Generate developer and/or self-serve cohort persona profiles
About you:
- 10+ years of product marketing experience (can include product management or growth marketing experience)
- 4+ years experience with B2D
- Must have experience with SaaS
- Experience with developer and technical users/buyers
- Proven creativity and messaging skills
- Highly analytical, data driven approach
- Degree in Computer Science, Marketing or Communications
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Cloudinary is proud to be an equal opportunity employer dedicated to pursuing a diverse workforce.
