Director, Product Marketing

The Role

We are seeking an exceptional Director of Product Marketing with a strong background in B2B marketing and a proven track record in launching new products and features. This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products. The ideal candidate will have an understanding of the online advertising landscape, has previously worked in digital media/marketing, and will leverage their expertise to drive growth and innovation within our product lines. This role will report into the SVP of Marketing.

What You’ll Do

• Develop and execute marketing strategies and go-to-market plans for AMP’s media suite, our marketplace, and measurement services targeted at performance advertisers
• Assess our market, understand the competitive landscape, our unique differentiation, and how to position adMarketplace to our audience 
• Identity and position measurement products to new and existing customers with new messaging and differentiators
• Refine and understand customer personas to strategize and craft compelling narratives and points of view, positioning AMP as an essential partner for performance advertisers
• Ensure our messaging across all marketing channels, customer touchpoints is consistent, compelling, and effective
• Work cross-functionally with sales, bd, product, and client services teams to drive conversion, product adoption and revenue growth.
• Ensure the successful launch of new products and capabilities to our customers and prospects, with sales enablement materials and training
• Collaborate with the product team on roadmap development and customer feedback loop
• Track, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-making.
• Manage, mentor, and grow direct reports.

Qualifications

• 7+ years of related work experience, with a minimum of 5 years in product marketing in a startup environment.
• Experience working on a marketing team as the only product marketing function
• Demonstrated expertise in advertising or related industry.
• Exceptional understanding of product marketing techniques and methods.
• Proven ability to work cross-functionally with product, sales, and marketing teams.
• Excellent communication and interpersonal skills.
• Motivated self-starter with the ability to lead, manage, and execute.
• Strong analytical and project management skills.
• Ability to thrive in a fast-paced, dynamic environment.

*Compensation Range: $150,000 - $200,000

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