We’re looking for a Director of Product Management to lead our Loyalty & Partnerships team. You’ll lead a team of product managers focused on loyalty and retention in our digital channels, including features supporting our MyMcDonald’s Rewards program as well as digital customer feedback & support. With 150 million 90-day active users, the MyMcDonald’s Rewards program is already large, and we’re on a path to achieving 250 million 90-day active users by 2027 and becoming one of the largest consumer platforms in the world.
We aspire to build more personal, lasting connections with our customers. This role will be integral to delivering this aspiration by enhancing the MyMcDonald’s Rewards experience to accelerate customer acquisition and retention in the program, while driving incremental growth and profitability for the McDonald’s system. We’ll support those retention efforts by building digital customer feedback experiences so that every customer feels valued and heard. In this role, you’ll collaborate with multiple McDonald’s teams, including other Product teams, Experience Design, Technology, Marketing, Operations, and Strategic Insights.
The ideal candidate for this role:
Brings expertise in digital loyalty/rewards product management in retail and/or hospitality companies, ideally including familiarity with building loyalty partnership experiences
Has built a long-term product ‘north star’ and secured buy-in on a step-by-step plan to achieve it
Champions addressing customer problems and business value over building specific features
Is comfortable balancing competing stakeholder needs and driving standardization when needed
Has coached teams on product ways of working, including use of agile and design thinking methodologies
What you’ll do (key responsibilities):
Strategic Product Leadership: Define and execute the product domain vision, strategy, and roadmap for Loyalty & Partnerships, including building new experiences for customers to earn and burn points within the McDonald’s ecosystem and with external partners in the future.
Team Leadership: Coach and develop a team of product managers, including evangelizing and role modeling product ways of working that empower the team to make data-driven decisions and be accountable for results. Partner with Engineering, Experience Design, and the Agile Center of Excellence to steer the combined team. Work closely with your product peers to achieve product goals and unblock product teams that need support from other areas.
User Experience: Partner with Experience Design to develop a holistic, user-centric view of our Loyalty & Partnerships experience that is intuitive, reliable, trustworthy, and reflective of brand values.
Market Analysis: Stay up to date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive.
Cross-Functional Stakeholder Management and Collaboration: Develop relationships with Marketing, Operations, Customer Data, Market (country) teams, and others to understand current and future needs. Help product teams resolve and prioritize competing needs by navigating across these stakeholders.
Vendor Management: Together with Marketing and Technology, steer the strategic direction and day-to-day performance of loyalty vendor partners.
Continuous Improvement: Partner with Strategic Insights to measure and drive product and new feature adoption and customer sentiment, while supporting the team to define key performance indicators. Regularly review performance to inform individual and cross-product optimization.
Resource and budget management: Ensure that product teams have the necessary funding, tools, and support to achieve their goals. Align resources with strategic priorities and optimize for maximum impact.
You’ll be a great fit for this role if you:
Bring experience in one or more of the following: loyalty/rewards experiences and/or program strategy, loyalty partnership experience development, digital customer feedback and support
Drive outcomes and solve problems with a dose of fun and creativity, versus focusing on solutions
Excel at leading highly visible, cross-functional initiatives – with visibility extending to C-suite stakeholders
Have a proven ability to inspire and manage high-performing product teams, especially if you enjoy building teams’ problem-solving skills and product competency
Effectively communicate your vision, strategy, and progress to drive alignment across the organization, to both technical and non-technical audiences – with a special focus on marketers
Thrive in a cross-functional world where you closely partner with your technology, design, and other counterparts, and you know how to keep everyone working together toward a common goal
Are skilled at stakeholder management and influencing, in a matrixed and global organization
Other qualifications:
Bachelor’s degree or equivalent work experience in marketing, business administration, software engineering, project management, or a related field
Minimum of 8 years of experience in product management; product management certification preferred (CSPO, CPM, or equivalent)
Experience leading a team of product managers to deliver digital products with measurable results
Expertise in product-oriented quantitative analysis (e.g., building business cases)
Experience working in a global organization, preferably franchised and in the consumer/retail sector
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
