Title: Director, PR
Position Summary:
The Director of PR is responsible for all activities designed to reduce the sales cycle by creating awareness, a positive brand image and story, providing educational collateral, clearly articulating MeridianLink’s value proposition, differentiation, and targeting the right audiences for MeridianLink. The role is also responsible for external communication strategies and execution. The Director of PR will work collaboratively with executives, product development, demand generation, content marketing, and product marketing teams to develop content and communications programs. This role will oversee media relations, source, and manage the vendor and own the writing of press releases, copy for marketing materials, reports, advertisements, and other related material. The role will serve as the company's public face in external communications through the development of relationships with industry leaders through media and communication outlets.
Expected Duties:
- The Director of PR will help develop and evolve a compelling corporate narrative that elevates our brand presence, makes it easier for media and industry analysts to understand the value we drive, and in turn help drive top-of-funnel marketing activities.
- Expected to collaborate with the various teams to build messaging, positioning, and narratives for various audiences and channels.
- The role will ensure that high-quality content is created with simple language and impactful storytelling and lands well with external media.
- The Director of PR will amplify our story in the market through various channels like industry analysts, press, social, events, influencers, customer advocates, and more.
- Expected to build and grow brand awareness by creating memorable moments in time through targeted impactful PR campaigns.
- Responsible for securing top-tier media coverage by creating innovative pitches for different audiences, developing brand guidelines to create high-quality and consistent content and storytelling across all external touchpoints to elevate brand image, and developing KPIs to measure the efficacy of all programs across PR, website, social media to maximize ROI and increase brand awareness.
Qualifications: Knowledge, Skills, and Abilities
- Bachelor’s degree in business, marketing, computer engineering, computer science, communications, or related field and 8+ years of relevant experience.
- Prior experience working in a PR agency supporting B2B clients is desired.
- Prior experience working in B2B SaaS company is required.
- Public company experience is preferred.
- FinTech industry experience is highly desired.
- Strong leadership experience. Experience managing people is required.
- Excellent communication skills with external stakeholders and internal executive stakeholders is required.
- Ability to work on issues where analysis of situations or data requires conceptual thinking and in-depth knowledge of organizational objectives.
- Ability to persuade others in sensitive complex situations while preserving relationships.
- Ability to apply knowledge to convince other stakeholders of desired outcomes.
MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.
MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law.
MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.
Salary range of $152,200- $214,900. [It is not typical for offers to be made at or near the top of the range.] The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location.
Meridianlink offers:
Stock options or other equity-based awards
Insurance coverage (medical, dental, vision, life, and disability)
Flexible paid time off
Paid holidays
401(k) plan with company match
Remote work
All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time.
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