OpenMind
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé’s media function. Core to the solution is the best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment
You will be responsible for maintaining key relationships across OpenMind; our GroupM business Acceleration; and with our priority digital partners. The purpose of these relationships are to stay on top of the opportunities available for our clients and how they can be packaged in line with their maturity roadmaps.
In this role, you will be responsible for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities.
Reporting of the role
This role reports to: Business Director
3 best things about the job:
- At Openmind we stand for Original Thinking - we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA
- Client: In this role, you will be working on one of the most exciting categories of industry
- Integration: This is a hybrid online and offline role, plus working on social
Measures of success –
In three months:
- Present media proposal Independently
- Independently meet with client
In six months:
- Independent client management
- Manage all the things reported to you
In 12 months:
- Manage all annual review/planning proposal for this client
What you’ll bring:
- Developing innovative and effective digital communication solutions in response to client briefs
- Ensuring creativity, accuracy and timely output across the portfolio.
- You will have a strong point of view on the digital landscape and will be comfortable presenting new, innovative thinking to clients.
- Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.
Minimum qualifications:
- Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
- At least 8 years in media planning experience or related field required
- Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in tactical planning
- Demonstrated critical thinking and problem solving
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Ability to make decisions and use critical thinking
- Knowledge and use of various research systems
