The Director, Paid Social will lead the overall strategy development and execution across all elements of social media including but not limited to: social listening, content creation and syndication through social profiles, paid social advertising and social analytics. In this role, the director will oversee a team of social analysts, helping them grow and develop in the area of social media analysis, strategy, and execution. This person is also responsible to act as a partner for assigned clients working with various departments at CMI. This person will also provide thought leadership, innovative ideas, and social strategies that will grow our business and improve client relationships.
PRIMARY ACCOUNTABILITIES:
- Be the primary strategic partner for assigned clients related to social media marketing
- Stay abreast of changes in the market place, new social networks and help our clients understand how they can be leveraged to help their brands
- Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences
- Manage team of social media analysts, helping them grow and develop into full stack social media marketers
- Partner with the insights and analytics team to create and define measurement plans
- Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities
- Provide oversight to analysts who manage the day to day social campaigns for clients
- Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets
- Leverage social listening tools to develop strategies and analyze competition and audience segments
- Connect social media with other departments such as search (paid and organic), media and research
- Work across both consumer and healthcare professional social media programs
- Create social media campaigns that provide a benefit to the audiences our clients are targeting
- Lead the evolution of CMI’s social media product, establishing our service as best in class in the pharmaceutical space
- Familiarity with regulated industries and how social media can be utilized within the regulations
- Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands
- Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
- Help lead thought leadership efforts related to social media on behalf of CMI
- Work alongside creative and PR agencies to adjust messaging based on social analysis
- Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
- Oversee social analysts and help them oversee the legal review and submission process for social media efforts
- Create new and innovative ways for clients to engage brands
- Experience with paid social media efforts across major social networks
- Manage social listening to identify influencers, trends, engagement, and content opportunities
- Leverage social media tools to identify and if necessary report adverse events
- Experience with tools such as Synthesio, Hootsuite, Tweetdeck, Buffer is a plus
- Experience managing profiles, paid advertising and analytics across networks such as Facebook, Twitter, LinkedIn, Snapchat, Pinterest, YouTube
REQUIREMENTS
- 8-10 years of paid social experience
- Natural leader with the ability to articulate strategies thoughtfully and to the point
- Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
- Proven experience managing a team of direct reports consisting of junior, senior and leadership staff
- Ability to create, grow and expand relationships with clients, vendors and internal stakeholders
- Strong written and verbal communication skills
- Healthcare/Pharmaceutical background a plus!
